ADF

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TACKLING A SOCIAL PROBLEM

The Alcohol and Drug Foundation’s mission is to prevent injuries, illness and accidents caused by the misuse of alcohol and other pharmaceuticals.

But Australia, like many other countries, is wrestling with an epidemic of pharmaceutical drug abuse

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THE HIDDEN HARM

To create awareness of the effects of overuse and misuse of prescription and over-the-counter medicines, we created hard-hitting outdoor advertising that told of the hidden harm of prescription pharmaceuticals.