Welcome to Edge.

Creating Relevance Relentlessly

A creative agency in Sydney and Melbourne

We believe relevance is the key to unleashing

In a world of rapid change, brands that focus on being relevant to their customers – and do so relentlessly – win.

Edge is a creative agency that is dedicated to driving business growth through relevance.

Auto One
The Wise One

Focusing on what made Auto One stand out in cluttered category to help us drive genuine relevance with consumers.

Café Recovery Project

Making a tired heritage brand relevant again by engaging with purpose and tapping into a cultural moment. 

Test Lab

Repositioning an iconic Aussie brand with a campaign that made product benefits super-relevant and engaging.

I am not my pain
Inspiring chronic pain sufferers to defy the notion that their pain defines them as human beings.