In a world of rapid change, brands that focus on being relevant to their customers – and do so relentlessly – win.
Edge is a creative agency that is dedicated to delivering measurable business growth through relevance.
Focusing on what made Auto One stand out in cluttered category to help us drive genuine relevance with consumers.
Making a tired heritage brand relevant again by engaging with purpose and tapping into a cultural moment.
Repositioning an iconic Aussie brand with a campaign that made product benefits super-relevant and engaging.