Welcome to Edge.
Creating Relevance Relentlessly
In a world of rapid change, brands that focus on being relevant to their customers – and do so relentlessly – win.
Edge is a creative agency that is dedicated to driving business growth through relevance.
Focusing on what made Auto One stand out in cluttered category to help us drive genuine relevance with consumers.
Making a tired heritage brand relevant again by engaging with purpose and tapping into a cultural moment.
Repositioning an iconic Aussie brand with a campaign that made product benefits super-relevant and engaging.
All content copyright Edge (Business Essentials (Australasia) Pty Limited) 2020 unless noted otherwise.