In another life, Will was an account man. Working alongside clients to shift everything from condoms to carrots, booze to banking products, and supers to sim cards, he helped nurse a fair share of ads into the world.

He then switched London for Sydney, where he was encouraged to apply for AWARD School. Since then he’s written copy and developed concepts for clients such as Telstra, NRMA, Uber, Bupa, Netflix and Amazon. 

Outside of work, Will likes to think he’s good at surfing but accepts that he’ll never be the next Kelly Slater. Other semi-successful passion projects include kung fu, spearfishing and DJing. 

Jeri has worked with Creative & Design since the very start of her career. In the Philippines, she worked with clients such as JP Morgan, Blizzard, Zalora and many more, helping see projects through from start to finish while making sure they run smoothly for all parties involved. Jeri moved to Australia 6 years ago to pursue her passion in Project Management and has since worked with Samsung, Virgin, IKEA, and others. 

In her free time, she loves hanging out with her two cats, giving food reviews at the restaurants she eats in, and watching a wide range of shows & film. 

In David’s alternate reality he’s an architect – but one with a passion for the tools of the building trade. The bane of any builder’s life, David is obsessed by the merging of form and function. Back in the real world this translates to an adman who is driven by a deep desire for insights which inform comms strategies and a love of crafting creative work.

Having traversed the marketing terrain from client side to agency world in multinationals, experiential and retail, Edge’s fusion of advertising and content is David’s platonic ideal.

Outside work, you’ll find David in the surf… or finishing the renos.

Sophie started at Edge as part of the Internship program at the end of 2020 whilst finalising her studies at university, and soon after was offered the role of junior designer.

She loves to experiment with typography and geometric forms, as well as dabbling in animation and UX. Her design style stems from simplistic and abstract inspiration with skills in sketching and painting under her belt as well.

With an undeniable sweet tooth, she is an avid fan of everything food, and you can often find her in her free time working up a sweat at the gym or enjoying an afternoon nap.

Rich is a strategic leader who is obsessed with results. He believes the best planners immerse themselves in culture, understand psychology, and can apply their thinking across any channel or discipline. Which is why he doesn’t complain (too much) when his wife makes him watch Love Island – but is equally likely to quote Camus in a client presentation.

Rich spent over half his career in the UK developing campaigns for the likes of Captain Morgan, Agent Provocateur, ASOS.com, Aviva, Estée Lauder, Johnson & Johnson and Magners Irish Cider before moving to Australia to join Edge as strategy chief.

Since then he’s worked with some of Australia’s biggest brands including AAMI, Bupa, Dan Murphy’s, Mitre 10, Optus and Woolies, winning awards at Mumbrella, Caples, AWARD and a shortlisting at the Effies – amongst others.

Tamara (Tami) Solomonson completed her degree in a Bachelor of Design in Visual Communications at the University of Technology Sydney. She's always had a strong passion for advertising, marketing, and branding, and has worked in account management for the past two years – solving business problems and bringing campaigns to life through creative and innovative ways of thinking.
 
If Tami is not spending  time with Mimi (her crazy groddle), in her spare time you’ll catch her by the ocean surfing or swimming or on the hunt to find the best spicy margs in Australia ;)

Stu has had the good fortune of working in some of the most prestigious agencies and networks worldwide, where he has managed multi-disciplinary teams and spearheading successful campaigns for high-profile clients such as the Australian Defence Force, Ikea, Dulux, eBay, Sony, Mercedes, Jacob's Creek, and Reckitt Benckiser, as well as for Australia's largest sex toy retailer (it’s a weird story). 

Stu's creative work has been recognized at every major advertising award show collecting over 100 accolades including Grand Prixs at Cannes, Spikes, and Clios, as well as top honors at D&AD and multiple Effies, including the Grand Effie. But perhaps most impressive is his 3.5 million views on TikTok, which is pretty much the only bit that impresses his kids.

If Nicole wasn’t our GM, she would probably be the conductor of an orchestra. She thrives on connecting all the moving parts of the agency, solving problems and working with clients and multifunctional team members to deliver strong business outcomes, all in perfect harmony.

Her career has offered her more diversity than a cereal variety pack with experience in most industries as she moved between Brisbane, London and Sydney. Prior to returning to Edge and the world of independent Australian agencies in 2019, Nic was the GM at McCann Sydney.

A devout northern beaches fan, Nic is an unofficial brand ambassador for area (but open to sponsorship).

Gary hails from Manchester, the home of the legendary Factory Records, a fierce footballing rivalry, and incessant rain (actually he’s from nearby Preston but you get the picture).

Gary brings an incredible wealth of experience, with over 15 years in the design industry. His award-winning work spans cultural and commercial sectors, from local and global institutions to boutique start-ups.

A strategic designer, Gary’s approach to each job is to create unique design solutions that are formed off strong ideas which look to add and deliver clarity to complex briefs.

Our resident Texan has spent much of her career on the media side of strategy, making her expertise in channel planning and creative and media integration an asset to the team. Caitlin’s passion areas include design thinking, facilitation, and start-ups.

On weekends you’ll find Caitlin working towards her goal of visiting every national park in NSW, and she’s yet to find a craft she won’t try, from watercolour to woodworking.

A restless entrepreneur, Fergus founded Edge looking to create something different. Anti 'agency fluff' and results-oriented, Ferg focusses on new business development and growth. He’s constantly searching for the best way to bring together digital experiences, technology, advertising and content to engage consumers in meaningful and measurable ways. 

A pioneer of content marketing in Australia, Fergus still teaches the ADMA Content Marketing Strategy course, helping to guide the next generation of talent. 

Outside of work, Ferg can be found in the water with his family or dancing recklessly at parties. 

Donna believes hard work beats talent when talent doesn’t work hard, and applies this work ethic to everything she does in order to get the job done.

Following an internship whilst completing her Media and Communications degree at the University of Sydney, Donna’s tenacity landed her a permanent gig at Edge, where she gets to work on a range of clients like Moccona, Jaycar, Virgin Money Australia and freedom furniture.

When she’s not creating keynotes with wacky animation transitions, you can find Donna road tripping along the coast or with friends at the pub enjoying a good bowl of.. you guessed it, sweet potato fries. 

A proud Melbournian, Rod is equally passionate about getting the best out of everyone he works with in a fun and collaborative way. While he doesn’t take himself too seriously (and is our resident whipping boy for endless follicly-challenged jokes), Rod takes his work very seriously – with an unrelenting focus on delivering outstanding, effective work.

Having worked on many high-profile brands, Rod adds a wealth of experience across retail, automotive, financial and health services, entertainment and sport.

Outside of work, Rod is an AFL (Carlton) fanatic and will happily share his granular analysis of the game. Other loves include fashion, food, single-malts and excessively long walks.

Jiyan can be summed up in four words: “Big hair. Bigger opinions.” And it’s this tenacity and commitment to creating authentic content that makes her work so meaningful.

Following stints with News Corp, Sky News and Temple & Webster, Jiyan now brings her storytelling savvy to the Costco Wholesale, Virgin Money, Wattyl and Amazon Prime teams. In years past, she’s had the pleasure of leading content creation for Edge’s award-winning AAMI Insurance and Logie-nominated Invictus Games accounts. Plus doing incredibly diverse and insightful work for a multitude of other brands, including Suncorp, Dymocks, Freedom, Weight Watchers, Petbarn, REX Airlines and Crown.

Louis is a media addict. He is a data devotee who is obsessed with ad tech algorithms, omnichannel personalisation and biddable media. He blames this data fascination on the fact that he used to specialise in IT B2B advertising. It’s an excuse though, because anyone who has met Louis can see that he is a nerd at heart, perhaps best exemplified by the fact he first came to NSW to represent WA in an interstate chess tournament. 

Louis once again found himself called to Sydney to join the Edge team. When Louis is not plunging into all things media you can find him most likely underwater spearfishing, or diving for sea urchins.

Alice’s ability to juggle priorities, deadlines and multiple takeaway coffees have yet to land her a role in the circus but certainly keeps her clients coming back for more.

Her 14 years of industry experience has seen her work across brands including Avène & Klorane, Defence Housing Australia, Stockade Brewing and Black Dog Institute. She even survived 3 Toronto winters working on national retail marketing for McDonald’s Canada.

Outside of work you’ll find Alice in a dog park, kids’ playground, or Marrickville brewery.

Cal is a visual storyteller and compulsive creator, with a hands-on background in illustration, animation, graphic design and photography. He has worked with agencies such as The Monkeys and Infinity Squared, and created content for brands such as Sesame Street, Dominoes and Moccona.

Cal has won awards for painting and illustration, animated music videos, and is responsible for ‘the best beer label design in Australia’. Cal joined Edge in 2019, after achieving 2nd place at Award School NSW. When he isn’t working, he’s is probably ‘researching ideas’ (bingeing movies), eating too much, or travelling to places with good food.

Known for her friendly and bubbly demeanour, Livinia is passionate about making a difference in the world, and lives by the motto of ‘making kindness the norm’.

Joining Edge from Wavemaker, Livinia has experience across a variety of blue chip clients. She also has a background in storytelling, having studied a Bachelor of Media with a major in Journalism and Non-Fiction Writing at Macquarie University.

Outside of work, she loves to spend time with her family, play with her dogs, catch up with friends and can never get enough of the sitcom Friends.

Waiton is a huge fan of comics and geek culture and feels like the world is finally catching up to him (j/k). His design aesthetic is all about balance and symmetry, with design and animation skills honed from exciting stints at studios in Australia and New Zealand. He believes in beauty and practicality in equal measure and brings this to his work.

Outside of work, Waiton loves to draw and paint, self-publishes comics and exhibits in intimate galleries. He dreams of long sunny days and the sound of waves gently crashing outside his (future) beach-front studio.

Brazilian born, Inner West resident, Pricila has been in Sydney for almost 6 years. Not your usual “Priscilla”, her name spells differently due to her parents' fascination with numerology in the '80s.

Pri, as she is known by friends and family, has a professional background with previous roles in various industries, from public relations to hospitality. During the long lockdown of 2021, she joined the Edge team.

A fun enthusiast, on the weekends she can be found anywhere but home. She is passionate about contemporary art, glitter and good food. Travel addicted she is always looking for cool Airbnb’s and flight deals.

Josh is drawn to the dark arts of social science. Forever deciphering the way people think, feel, and act, to get to the crux of any human problem. No wonder the Sorting Hat voted Slytherin. 

Josh has honed his craft in advertising and marketing roles in Sydney, Amsterdam, and Scotland, working with the likes of American Express, Philips, state and national governments, Kimberly-Clark, Nestle, Edwards, IRN-BRU, Lundbeck, and Baxters. 

When he’s not cooking up strategic potions for clients, you’ll find him trying to escape to snowy mountains, into a good book, or overseas. 

Following her motto as "Live life like a nomad", Anushka has spent the last 5 years of her travelling, studying and working in four different countries - India, Singapore, Dubai, and Australia whilst also soaking in the diverse cultures of these places. She is a recent Bachelor of Business Administration Graduate with a Major in Marketing.

She started off her career last year as a Digital Media Exec for an insurance comparison service called compare club.

Outside of work, Anushka loves reading personal development books and music is her one true love. She keeps a small ukulele at home to help her get through stressful times! Being a complete water baby, being at the pool or the beach does keep her sane.

Born in Perth with two NZ parents, David brings a unique perspective and sense of humour to all his work. Since his humble beginnings out West he has been able to make a tax themed gameshow, help children in poverty, sell a tonne of cars, create a VR film about space donuts, and get Russel Crowe to share his work on Twitter.

When he’s not doing all that, you’ll find him watching comedy, at live gigs, or being a beer snob at one of Sydney’s local craft breweries.

Yuki is a highly experienced accountant with 15 years of diverse knowledge and skills working in various types of industries, predominantly in media and advertising. 

He has worked for global agencies such as WPP, Omnicom and Dentsu, and as well as other independent agencies.

Outside of work, he loves spending quality time with his French Bulldogs, enjoys fitness activities such as weight training and Thai boxing, and going for a stroll or a hike to explore nature.

Edge's resident e-commerce expert, MJ brings a wealth of experience to the agency, having started her career in Marketing before focusing on all things digital retail.

She's a self-confessed consumer obsessive, and gets her kicks looking into the buying habits of consumers to help craft the best product and experience possible. 

On the weekends and after work you’ll find MJ seeking an adrenaline filled adventure. From rock climbing to canyoning, scuba diving to skiing, if it's  outdoors and carries a health warning, MJ is all the way in.

Ryan joined the Edge team early in 2022 to lead the media department. In addition to being a self-acclaimed Mario Kart champion, he has a wealth of experience in developing and planning truly integrated media campaigns, most recently at Publicis Groupe’s Starcom and GroupM.
Driven by a love of data and metrics, Ryan understands the dynamics of different media platforms and knows how to achieve the right balance to deliver strong performance results for clients.

On weekends, you will find him somewhere near the ocean, or at home re-watching episodes of 90s sitcoms.

James joined Edge with 13 years’ experience in the industry. After beginning his career in Accounts Service, moved into strategy and eventually worked his way into the creative department to become a talented Senior Art Director.

James loves ‘making stuff’ and has a great eye and a passion for film, meaning he has a never-ending bank of visual references ready at all times.

With experience at some of Sydney’s best agencies James has created award-winning ideas and innovative campaigns for clients from almost every industry including Subaru, H&R Block, Helgas, The Smith Family, and Greenpeace to name just a few.