Come meet the

Edge Team


Our people and


We try to keep things simple: hire the best people to deliver the work, and put the right people on the right projects. This means we put together multi-disciplinary teams to tackle specific client problems, and we don’t have a one-size-fits-all approach.

And when we find the right people, we hope they’ll want to stay with us. We have some pretty progressive employment policies, and we’re a tightknit family – which means we look out for each other, we’re straight with each other, and we squabble over keeping the kitchen tidy.

  • Will_Bassett


    Will Bassett


    In another life, Will was an account man. Working alongside clients to shift everything from condoms to carrots, booze to banking products, and supers to sim cards, he helped nurse a fair share of ads into the world.

    He then switched London for Sydney, where he was encouraged to apply for AWARD School. Since then he’s written copy and developed concepts for clients such as Telstra, NRMA, Uber, Bupa, Netflix and Amazon. 

    Outside of work, Will likes to think he’s good at surfing but accepts that he’ll never be the next Kelly Slater. Other semi-successful passion projects include kung fu, spearfishing and DJing. 

  • Grace_Sheridan

    Senior Account Manager

    Grace Sheridan


    Grace is a zealous beach lover who finds that most challenges are best addressed after a dip in the ocean.

    Grace joined team Edge in 2019 after solo travelling around Europe for the most part of the previous year. A confident and dynamic Senior Account Manager, she is constantly striving to achieve outstanding results for her campaigns and clients. Looking after the Mitre 10, Auto One, Amazon and Wattyl accounts, Grace is passionate about bringing quality work to life and making sure the process of doing so feels effortless for her clients.

    Outside of work you can be sure to find her planning her next international getaway, at a gig or devouring a good book.

  • David_Stretch

    Managing Director

    David Stretch


    In David’s alternate reality he’s an architect – but one with a passion for the tools of the building trade. The bane of any builder’s life, David is obsessed by the merging of form and function. Back in the real world this translates to an adman who is driven by a deep desire for insights which inform comms strategies and a love of crafting creative work.

    Having traversed the marketing terrain from client side to agency world in multinationals, experiential and retail, Edge’s fusion of advertising and content is David’s platonic ideal.

    Outside work, you’ll find David in the surf… or finishing the renos.

  • Sophie_Milican


    Sophie Millican


    Sophie started at Edge as part of the Internship program at the end of 2020 whilst finalising her studies at university, and soon after was offered the role of junior designer.

    She loves to experiment with typography and geometric forms, as well as dabbling in animation and UX. Her design style stems from simplistic and abstract inspiration with skills in sketching and painting under her belt as well.

    With an undeniable sweet tooth, she is an avid fan of everything food, and you can often find her in her free time working up a sweat at the gym or enjoying an afternoon nap.

  • Richard_Parker

    Executive Planning Director

    Richard Parker


    Rich is a strategic leader who is obsessed with results. He believes the best planners immerse themselves in culture, understand psychology, and can apply their thinking across any channel or discipline. Which is why he doesn’t complain (too much) when his wife makes him watch Love Island – but is equally likely to quote Camus in a client presentation.

    Rich spent over half his career in the UK developing campaigns for the likes of Captain Morgan, Agent Provocateur,, Aviva, Estée Lauder, Johnson & Johnson and Magners Irish Cider before moving to Australia to join Edge as strategy chief.

    Since then he’s worked with some of Australia’s biggest brands including AAMI, Bupa, Dan Murphy’s, Mitre 10, Optus and Woolies, winning awards at Mumbrella, Caples, AWARD and a shortlisting at the Effies – amongst others.

  • Rachel_Townsend

    Creative Services Manager

    Rachel Townsend


    Rachel has worn many hats throughout her 15-year career in advertising, from design to account services to project management and production. But her true passion lies in problem-solving, in adapting to the ever-changing demands of her job. Now, she’s the queen of creative solutions, and a one-stop-shop for all things production.

    A time-management maven who’s always quick with a dad joke, her first focus is taking care of people, and ensuring every piece of work produced is the absolute best it can be. Over the years, she’s worked for all the major players in the industry, BMF, BWM, Droga5 and most recently JWT, before joining Edge in 2019. 

  • Gary_Walmsley

    Creative Director - Brand and Identity

    Gary Walmsley


    Gary hails from Manchester, the home of the legendary Factory Records, a fierce footballing rivalry, and incessant rain (actually he’s from nearby Preston but you get the picture).

    Gary brings an incredible wealth of experience, with over 15 years in the design industry. His award-winning work spans cultural and commercial sectors, from local and global institutions to boutique start-ups.

    A strategic designer, Gary’s approach to each job is to create unique design solutions that are formed off strong ideas which look to add and deliver clarity to complex briefs.

  • Nicole_Gardner

    General Manager

    Nicole Gardner


    If Nicole wasn’t our GM, she would probably be the conductor of an orchestra. She thrives on connecting all the moving parts of the agency, solving problems and working with clients and multifunctional team members to deliver strong business outcomes, all in perfect harmony.

    Her career has offered her more diversity than a cereal variety pack with experience in most industries as she moved between Brisbane, London and Sydney. Prior to returning to Edge and the world of independent Australian agencies in 2019, Nic was the GM at McCann Sydney.

    A devout northern beaches fan, Nic is an unofficial brand ambassador for area (but open to sponsorship).

  • Caitlin_Ammann

    Planning Director

    Caitlin Ammann


    Our resident Texan has spent much of her career on the media side of strategy, making her expertise in channel planning and creative and media integration an asset to the team. Caitlin’s passion areas include design thinking, facilitation, and start-ups.

    On weekends you’ll find Caitlin working towards her goal of visiting every national park in NSW, and she’s yet to find a craft she won’t try, from watercolour to woodworking.

  • Harry_Roth

    Content Creative

    Harry Roth


    Harry brings a digital creator mindset and uniquely applies it within the walls of Edge to promote production efficiencies whilst maximising creative opportunity and growth.
    A t-shirt/ t-shape creative, he’s a social lead and always considers content that’s fit for platform. Shooting, editing and creating, he’s our go-to for production. Harry works best whilst concepting creative and simultaneously considering how best we’re going to make it.

    He’s worked across clients including Treasury Wine Estates, Jetstar, Kelloggs, Sharpie, Victorian Department of Justice, Subway, University of Melbourne, RSPCA and Spotlight Group.

    Outside of the agency, he’s taken photos that ended up in a murder investigation, sent Vegemite to space and has also been fully licensed to run a small-scale alpaca farm.

  • Fergus_Stoddart

    Growth and Partnerships Director

    Fergus Stoddart


    A restless entrepreneur, Fergus founded Edge looking to create something different. Anti 'agency fluff' and results-oriented, Ferg focusses on new business development and growth. He’s constantly searching for the best way to bring together digital experiences, technology, advertising and content to engage consumers in meaningful and measurable ways. 

    A pioneer of content marketing in Australia, Fergus still teaches the ADMA Content Marketing Strategy course, helping to guide the next generation of talent. 

    Outside of work, Ferg can be found in the water with his family or dancing recklessly at parties. 

  • Callum_Foot

    Art Director

    Callum Foot


    Cal is a visual storyteller and compulsive creator, with a hands-on background in illustration, animation, graphic design and photography. He has worked with agencies such as The Monkeys and Infinity Squared, and created content for brands such as Sesame Street, Dominoes and Moccona.

    Cal has won awards for painting and illustration, animated music videos, and is responsible for ‘the best beer label design in Australia’. Cal joined Edge in 2019, after achieving 2nd place at Award School NSW. When he isn’t working, he’s is probably ‘researching ideas’ (bingeing movies), eating too much, or travelling to places with good food.

  • Donna_Phan

    Senior Account Manager

    Donna Phan


    Donna believes hard work beats talent when talent doesn’t work hard, and applies this work ethic to everything she does in order to get the job done.

    Following an internship whilst completing her Media and Communications degree at the University of Sydney, Donna’s tenacity landed her a permanent gig at Edge, where she gets to work on a range of clients like Moccona, Jaycar, Virgin Money Australia and freedom furniture.

    When she’s not creating keynotes with wacky animation transitions, you can find Donna road tripping along the coast or with friends at the pub enjoying a good bowl of.. you guessed it, sweet potato fries. 

  • Rod_Mooseek

    General Manager, Melbourne

    Rod Mooseek


    A proud Melbournian, Rod is equally passionate about getting the best out of everyone he works with in a fun and collaborative way. While he doesn’t take himself too seriously (and is our resident whipping boy for endless follicly-challenged jokes), Rod takes his work very seriously – with an unrelenting focus on delivering outstanding, effective work.

    Having worked on many high-profile brands, Rod adds a wealth of experience across retail, automotive, financial and health services, entertainment and sport.

    Outside of work, Rod is an AFL (Carlton) fanatic and will happily share his granular analysis of the game. Other loves include fashion, food, single-malts and excessively long walks.

  • Jiyan_Dessens

    Senior Content Editor

    Jiyan Dessens


    Jiyan can be summed up in four words: “Big hair. Bigger opinions.” And it’s this tenacity and commitment to creating authentic content that makes her work so meaningful.

    Following stints with News Corp, Sky News and Temple & Webster, Jiyan now brings her storytelling savvy to the Costco Wholesale, Virgin Money, Wattyl and Amazon Prime teams. In years past, she’s had the pleasure of leading content creation for Edge’s award-winning AAMI Insurance and Logie-nominated Invictus Games accounts. Plus doing incredibly diverse and insightful work for a multitude of other brands, including Suncorp, Dymocks, Freedom, Weight Watchers, Petbarn, REX Airlines and Crown.

  • Waiton_Fong


    Waiton Fong


    Waiton is a huge fan of comics and geek culture and feels like the world is finally catching up to him (j/k). His design aesthetic is all about balance and symmetry, with design and animation skills honed from exciting stints at studios in Australia and New Zealand. He believes in beauty and practicality in equal measure and brings this to his work.

    Outside of work, Waiton loves to draw and paint, self-publishes comics and exhibits in intimate galleries. He dreams of long sunny days and the sound of waves gently crashing outside his (future) beach-front studio.

  • Rajini_Pillay

    Finance Director

    Rajini Pillay


    Not your typical FD, Rajini adds a touch of humour alongside her professionalism and attention to detail in the office. To work alongside a brilliant team, with a great culture has always been her goal, where – in her words - we can all flourish and make beautiful business.

    Rajini is very sporty and a great organiser of team activities, bringing all the departments together as one happy family.

  • Yanni_Kyriacos

    Associate Planning Director

    Yanni Kyriacos


    Yanni started his advertising career in a contact centre cold calling tradespeople to sell them classified spots in local print newspapers. Depending on your age many of those words may not make sense, and it didn’t to Yanni at the time, so he eventually made his way over to strategic planning instead.

    Since then he has helped marketers across a range of industries identify and focus on their most pressing communications and business problems and in turn grow their brands. He believes that good strategy comes from brutal focus and is passionate about finding these points of leverage.

    When Yanni isn’t reading about the latest in marketing science he can be found (but not heard) on silent meditation retreats or arguing for The Simpsons seasons 3-6 as the greatest television of all time (don’t get him started).

    Yanni has explored Stoicism, Buddhism and Vedicism but is yet to find enlightenment. Please let him know if you do.

  • Alice_Sherrah

    Senior Account Director

    Alice Sherrah


    Alice’s ability to juggle priorities, deadlines and multiple takeaway coffees have yet to land her a role in the circus but certainly keeps her clients coming back for more.

    Her 14 years of industry experience has seen her work across brands including Avène & Klorane, Defence Housing Australia, Stockade Brewing and Black Dog Institute. She even survived 3 Toronto winters working on national retail marketing for McDonald’s Canada.

    Outside of work you’ll find Alice in a dog park, kids’ playground, or Marrickville brewery.

  • David_Arns

    Senior Copywriter

    David Arns


    Born in Perth with two NZ parents, David brings a unique perspective and sense of humour to all his work. Since his humble beginnings out West he has been able to make a tax themed gameshow, help children in poverty, sell a tonne of cars, create a VR film about space donuts, and get Russel Crowe to share his work on Twitter.

    When he’s not doing all that, you’ll find him watching comedy, at live gigs, or being a beer snob at one of Sydney’s local craft breweries.

  • Kate McGregor

    Media Executive

    Kate McGregor


    In her final year as a Communications and International Studies student at UTS, Kate has joined the Edge team as our Media Intern to gain an insight into the advertising industry.

    Having recently returned from a year studying Spanish and Argentine Culture in Buenos Aires, Kate loves an adventure and a good steak with Malbec.

    When she’s not interning or studying, you can find her soaking up the sun playing tennis with friends or learning the latest Beyoncé choreography.

  • Ryan Johnstone

    Media Director

    Ryan Johnstone


    Ryan joined the Edge team early in 2022 to lead the media department. In addition to being a self-acclaimed Mario Kart champion, he has a wealth of experience in developing and planning truly integrated media campaigns, most recently at Publicis Groupe’s Starcom and GroupM.
    Driven by a love of data and metrics, Ryan understands the dynamics of different media platforms and knows how to achieve the right balance to deliver strong performance results for clients.

    On weekends, you will find him somewhere near the ocean, or at home re-watching episodes of 90s sitcoms.

  • Pricila_Graziano

    Account Executive

    Pricila Graziano


    Brazilian born, Inner West resident, Pricila has been in Sydney for almost 6 years. Not your usual “Priscilla”, her name spells differently due to her parents' fascination with numerology in the '80s.

    Pri, as she is known by friends and family, has a professional background with previous roles in various industries, from public relations to hospitality. During the long lockdown of 2021, she joined the Edge team.

    A fun enthusiast, on the weekends she can be found anywhere but home. She is passionate about contemporary art, glitter and good food. Travel addicted she is always looking for cool Airbnb’s and flight deals.

  • James_Gillespie

    Senior Art Director

    James Gillespie


    James joined Edge with 13 years’ experience in the industry. After beginning his career in Accounts Service, moved into strategy and eventually worked his way into the creative department to become a talented Senior Art Director.

    James loves ‘making stuff’ and has a great eye and a passion for film, meaning he has a never-ending bank of visual references ready at all times.

    With experience at some of Sydney’s best agencies James has created award-winning ideas and innovative campaigns for clients from almost every industry including Subaru, H&R Block, Helgas, The Smith Family, and Greenpeace to name just a few.

  • Marianna_Gale

    Group Account Director

    Marianna Gale


    Marianna attributes her passion, love of food and zest for life to her Sicilian-Lithuanian roots. Her mission is to “bring kindness, joy, respect and positivity” to everything we do, maintaining that this is the most powerful way to inspire great work, create genuine collaboration and drive productivity.

    With a wealth of client and agency roles in London and Sydney, Marianna brings multi-channel experience with world class agencies and brands across a number of industries. She loves a challenge to keep her young and relevant in a fast-paced creative environment and wants to learn something new every day.

    At home, you will find Marianna belting out jazz tunes, feeding anyone who visits, spending time with family or being walked by her two Daschunds Buddy and Luna.

  • Anushka_Khemka

    Senior Media Executive

    Anushka Khemka


    Following her motto as "Live life like a nomad", Anushka has spent the last 5 years of her travelling, studying and working in four different countries - India, Singapore, Dubai, and Australia whilst also soaking in the diverse cultures of these places. She is a recent Bachelor of Business Administration Graduate with a Major in Marketing.

    She started off her career last year as a Digital Media Exec for an insurance comparison service called compare club.

    Outside of work, Anushka loves reading personal development books and music is her one true love. She keeps a small ukulele at home to help her get through stressful times! Being a complete water baby, being at the pool or the beach does keep her sane.

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We're recruiting for our 2022

Internship Program

If you want to kick-start your career in advertising, you’re in the right place.

Our ‘Edge Up 2022’ internship is an 8-week program specifically designed to nurture students in their final year of university who are interested in a career in advertising.


Our commitment to


We know that our people are core to the agency’s success – and so it's important that we all live our best lives. That’s why we kicked off our wellness and cultural program “Edge Life” back in 2019.

Latest Roles


We’re always on the lookout for talented people. Right now, we’re specifically looking for...

Full Time | Sydney

Media Manager

Are you ready to take the next step in your career? Want to be part of a growing media team with a great culture and huge ambition? If so, we may have just the role for you!

Full Time | Sydney

Senior Planner

We’re looking for someone who is restless and curious. Someone who is obsessed with detail but can think big picture. Someone who has no trouble seeing the wood, despite the trees. And someone who is possibly a bit weird. Are you our new senior planner?