Get an edge

A collection of thoughts and musings to give you an edge.

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Matildas
Opinion Thinking

Have we missed an open goal by not capitalising on the scale and popularity of the Women's World Cup?

Have the local marketing industry (clients and agencies) dropped the ball by not expecting the level of buzz, the sold out stadia, or the TV viewership figures of the women's world cup?
Ben Smith
Ben Smith
August 17, 2023 . 2min read
Enjoying Creative

the best ads of 2020, according to (some of) the edge team

It's been a weird year, but creativity has continued to shine through. A couple of our team members share their ads of 2020. Enjoy!
Adelaide Day-Collett
Adelaide Day-Collett
December 16, 2020 . 3min read
Enjoying Creative Strategy

Brandalism: Adland has a lot to learn from street art

Commercial litter with wafer-thin creative appeal is everywhere. Instead, brands and agencies should ensure ads become art in the form of brandalism.
Tijan Biner
Tijan Biner
April 1, 2020 . 3min read

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