Wattyl

Test Lab

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THE CAMPAIGN

We developed a new brand platform ‘Don’t Worry, it’s Wattyl’ to articulate Wattyl’s commitment to quality paint products, leverage their Aussie heritage, and re-instil confidence in the brand.

The platform was launched with a creative campaign that took consumers inside Wattyl’s re-imagined Test Lab, where scientists take their work very, very seriously.

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Driving

INTENSE ENGAGEMENT

To make sure consumers really paid attention to with the campaign, we used digital, social and print media to encourage customers to search for an ‘easter egg’ hidden within the TVC so they could become part of the test lab team – and get their house professionally painted for free.

Integrating

BRAND AND PRODUCT

Alongside the hero TVC, we developed three online videos that focused on specific product features and benefits – for example this execution focusing on the paint’s low VOC.

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RE-ENGAGING TRADE & RETAIL

The campaign’s ATL reach and strong digital conversion helped Wattyl drive customers to its retail partners whilst supporting the trade by encouraging people to get their homes repainted.

OVER 1M

Social Reach

4X

Facebook Average CTR

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CAPTAIN OF MY SOUL
CREATING RELEVANCE. RELENTLESSLY.

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