Wattyl 'Test Lab'

We developed the new brand platform ‘Don’t Worry, it’s Wattyl’ to articulate Wattyl’s commitment to quality paint products, levarage theirAussie heritage, and reinstil confidence on the brand.

The first campaign to launch this positioning and their new range of interior paints took consumers inside Wattyl’s reimagined Test Lab where the scientists take their work very seriously. Fusing advertising and content, the campaign’s digital, social and print media encouraged consumers to search for an ‘easter egg’ hidden within the TVC in order to become part of the Test Lab team.