Brand Identity

United Cellars

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THE Ask

United Cellars is a premium wine marketplace that works directly with leading wineries across Australia and overseas to source exclusive wines for its clients.

As a successful, entrepreneur-led business that had grown rapidly but organically, the United Cellars brand DNA was largely a reflection of its founder's values, which meant it was undocumented, and not well served by its visual identity.

We needed to understand what motivated its founder to shape a compelling organising brand narrative that would excite, intrigue and compliment current and future United Cellars customers.

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Building our story on

Customer experience

Lots of wine merchants and dealers offer choice, and educate their consumers. But we found that United Cellars take this a step further.

Because they know that taste in wine is an intensely personal thing – something that is as much a reflection of your worldview as it is about the way something tastes and smells – they tailor a wine journey that is specific to you. Introducing you to new, unique experiences that fit with your personality rather than fighting against it. Curation... as an art form.