United Cellars

Brand Identity

Arrow(1)-1

THE Ask

United Cellars is a premium wine marketplace that works directly with leading wineries across Australia and overseas to source exclusive wines for its clients.

As a successful, entrepreneur-led business that had grown rapidly but organically, the United Cellars brand DNA was largely a reflection of its founder's values, which meant it was undocumented, and not well served by its visual identity.

We needed to understand what motivated its founder to shape a compelling organising brand narrative that would excite, intrigue and compliment current and future United Cellars customers.

600x600_manifesto2

Building our story on

Customer experience

Lots of wine merchants and dealers offer choice, and educate their consumers. But we found that United Cellars take this a step further.

Because they know that taste in wine is an intensely personal thing – something that is as much a reflection of your worldview as it is about the way something tastes and smells – they tailor a wine journey that is specific to you. Introducing you to new, unique experiences that fit with your personality rather than fighting against it. Curation... as an art form.

carousel_1920x1080_unitd01
carousel_1920x1080_unitd07
carousel_1920x1080_unitd05
carousel_1920x1080_unitd04
carousel_1920x1080_unitd02
carousel_1920x1080_unitd03
carousel_1920x1080_unitd06

The guys at Edge did an incredible job of understanding what makes us tick, and turning that into a brand DNA and visual identity that perfectly encapsulates our value proposition. We're proud to wrap it around every aspect of our business.

Anthony Ghattas

- Founder and Chairman, United Cellars

EDGE™ is a trade mark of BUSINESS ESSENTIALS
(AUSTRALASIA) Pty Limited.


Privacy Policy