With the rise of Facebook, Google and YouTube, TV was beginning to lose its dominance. Marketers and Media Planners were increasingly shifting advertising expenditure to ‘new media’. To maintain TV’s share of investment, ThinkTV needed to get marketers to 'Rethink TV' - by proving that TV was effective.
To dramatise the power and effectiveness of TV advertising, we created a live experiment using 2000 audience members at ThinkTV’s ‘RethinkTV’ conference. When the lights went low, 2000 heads turned to the giant screens, and this film literally left an impression in their minds.