Starlight Children's Foundation has been offering emotional support and entertainment to sick kids for over 30 years. But in a crowded charity space full of big, timely issues (bushfire relief, cancer research etc) many people saw the service Starlight offers as lacking urgency and worthiness.
At the same time, the children's charity space in particular had started to look indistinctive, with many operators using similar messaging and colour palettes, meaning prospective donors could be confused as to who to give their cash to.
We needed to find a way to dramatise the effect Starlight has on sick kids, whilst being 'unmistakably Starlight' in execution.