Sanofi – a multinational, big corporate pharmaceutical organisation – has a thriving supplements business, reaching consumers via traditional retail channel partners such as pharmacy chains and supermarkets.
However, with the rise of direct-to-consumer over recent years, and its accelerated growth through the Covid-19 driven e-commerce boom, Sanofi needed to build a direct-to-consumer presence. The entry point? Vitamins. But not just any old vitamins: muti-vitamin tablets, tailored to the customer's personal needs.