Brand Identity




Designed to disrupt consumerism by tapping into the burgeoning re-commerce trend, start-up business Releaseit is a rental marketplace. It connects people who want to rent stuff they need for all kinds of jobs, occasions and experiences, with the people and businesses who can supply that stuff.

As an early stage start-up, Releaseit needed a coherent brand DNA and visual identity that would shape its narrative for both users and, importantly, investors.

Releaseit worked with Edge's Accelerate team to develop this story.


A strong narrative

Anchored in purpose

Whilst we knew that the marketplace had a number of strong rational use cases, we also knew that we needed a deeper story to appeal emotionally to a new generation of consumers. We needed to tell a tale of positive disruption.