Designed to disrupt consumerism by tapping into the burgeoning re-commerce trend, start-up business Releaseit is a rental marketplace. It connects people who want to rent stuff they need for all kinds of jobs, occasions and experiences, with the people and businesses who can supply that stuff.
As an early stage start-up, Releaseit needed a coherent brand DNA and visual identity that would shape its narrative for both users and, importantly, investors.
Releaseit worked with Edge's Accelerate team to develop this story.