Pineapple Net is the retail brand of privately-owned fibre operator DGtek.
DGtek initially launched Pineapple Net as a way to sell broadband directly to consumers while it scaled up operations to bring a wholesale offer to market.
However, a change in strategy put more onus on the brand – which needed a much clearer position in market, and much a more appealing visual identity, to become relevant.
Brand Identity
Pineapple Net
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Building a story around
Superior product
Pineapple Net is underpinned by DGTek's exceptional broadband offering, which offers full-fibre broadband to the premise for every customer – resulting unrivalled service.
But what does unrivalled service actually mean for the customer? It means that the climactic scene of a movie on date-night doesn't lag and start buffering. It means Teams meetings that don't freeze just as you're making your big pitch to a key customer. It means being confident that you'll be able to complete fight with the end of level boss on Resident Evil to the end, without re-starts.
How refreshing!
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