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NULON ‘Modifiers’

We connected with Nulon’s core audience over the shared passion for cars with this branded content series.

Over 18 months, these 32 mini-documentaries told the authentic stories of unique cars and their owners.

The series was amplified on social media to taregt and reach 2.5 million Aussie car-lovers, resulting in 5.8 million views and a 48% sales increase – without showing the product once.

See some of the other ‘Modifiers’ films: JIM’S GT40 and STEVE’S RX3.

5.8 million video views

+48 increase in sales

Mumbrella’s Content Campaign of the Year