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NULON ‘BORN THIS WAY’

We developed Nulon’s brand platform ‘Born This Way’ as a reflection of the shared ideal between diehard motorheads and the Nulon brand – the passion for cars.

The campaign launched across social media with a 2-minute brand film, multiple 30-second versions, 15-second cut-downs and 6-second pre-rolls.

Over 3 million views

Built an audience of 2.4 million for retargeting