We connected with Nulon’s core audience over the shared passion for cars with this branded content series.
Over 18 months, these 32 mini-documentaries told the authentic stories of unique cars and their owners.
The series was amplified on social media to taregt and reach 2.5 million Aussie car-lovers, resulting in 5.8 million views and a 48% sales increase – without showing the product once.
See some of the other ‘Modifiers’ films: JIM’S GT40 and STEVE’S RX3.
5.8 million video views
+48 increase in sales
Mumbrella’s Content Campaign of the Year
All content copyright Edge (Business Essentials (Australasia) Pty Limited) 2017 unless noted otherwise.