Moccona

Make A Little Me-Time

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THE BRIEF

Moccona needed to refresh and modernise its core brand offer of 'a moment of indulgent pleasure' to be more relevant to today's consumers.

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The Insight

Our research showed that amidst the crazy busyness of modern lives, people saw the simple act of taking time out for themselves as an indulgence. We saw the role Moccona could play in providing a little moment of guilt-free alone time and pleasure through the sensory experience of  a premium cup of coffee.

The campaign

We developed 'Make a Little Me-Time' – a campaign that encourages people to make time to enjoy a little alone-time with a Moccona.

The campaign came to life through TV, OLV, Outdoor, digital, social, PR and shopper.

The Results

The campaign helped cement Moccona's position as Australia's number one instant coffee brand, increasing value share by 1.2 pts in a fiercely contested market.

75%

Active consideration - Moccona's highest ever score

70%

Said the campaign 'made them love Moccona'

Brands need to stay constantly relevant to consumers lives, so we’re excited by this evolution and how it will continue to ensure Moccona is a much loved household brand.

Dominique Stitchling

Marketing Manager – Moccona

EDGE™ is a trade mark of BUSINESS ESSENTIALS
(AUSTRALASIA) Pty Limited.


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