For Moccona’s 2022 limited-edition jar collection, we invited the next generation of young, socially-conscious designers from leading design schools across Australia and New Zealand to create a jar design featuring a sustainability issue they were passionate about. 

The six winning ideas – Pedalling Forwards, Protecting Friends, Our Whales Below, Bee The Change, Small Actions, and Renew – were each aligned with a specific not-for-profit cause, then put into production and hit the supermarket shelves. There we asked consumers to vote for their favourite cause to receive a share of a $100,000 sustainability fund.

Each of the winning designers was paired with a sustainability influencer well known for supporting their cause, to create social content that promoted the campaign and drove consumers to vote.

The campaign was also supported by an extensive TV, online video, out of home, shopper, and digital campaign to garner further support, as well as upcycling tutorials and ideas designed to inspire others to upcycle their Moccona coffee jars.