Invictus Games ‘Captain of my soul’

In the lead up to the Invictus Games Sydney 2018, this TVC was the final push in the campaign.

It featured real servicemen and women, veterans, those who’d lost loved ones in service, and HRH The Duke of Sussex (Prince Harry), all reciting lines from William Ernest Henley’s 1875 poem ‘Invictus’ as a mantra and tribute to the indomitable spirit of the games and those who compete.

Invictus Games viewed by 3.6 million people

Nominated for the Logie Awards Most Popular TV Commercial