Leveraging Harris’ heritage as one of Australia’s original coffee roasters – and the brand's focus on crafting its product to a uniquely Aussie palate – we created Harris's new brand platform 'Made For Australia’.
The platform launched midway through 2020, just as Australians were battling the initial impact of COVID-19. With 70% worried about the impact on cafes and over 80% of small businesses believing they would not recover from recent hardships without third party support, Harris set out to make a real difference to Australian communities.
The Harris Café Recovery Project offered up to a million dollars worth of support up to cafés that were doing it tough due to Covid-19 and the bushfires earlier in the year. The multi-channel campaign invited cafes to apply for a slice of the fund as well as asking people to get out there and support their local café.