Auto One

The Wise One

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THE CHALLENGE

Auto One, up against better-known competitors with much deeper pockets, needed to stand out in a meaningful way that would be relevant to its customers.

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Finding

THE INSIGHT

When we spoke to Auto One customers, we found that Auto One is often the place car enthusiasts go to when they can’t get the help and advice they need from competitors.

We knew we needed to put superior help and advice at the heart of Auto One's offer.

THE IDEA

Knowing that brand characters can, over time, become distinctive assets that build stronger emotional connections and outperform other forms of advertising, we developed ‘The Wise One’ – an embodiment of the superior help and advice available at Auto One stores.

'The Wise One' came to life across TV, BVOD, Outdoor, Digital and Social.

 

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