Aussie

love your own home

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The Campaign Mechanic

GIVING AUSSIE
CUSTOMERS EVEN
MORE TO LOVE

Whether it’s the morning sunlight in the bedroom, or the jungle-like backyard, Aussie customers were invited to upload a photo showing their favourite thing about home, along with a caption telling us what they love about it. The best 3 entries won $10,000 to spend at freedom, and a consultation with one of their interior designers.

Driving brand engagement

From newly renovated bathrooms and luxe bedroom fit outs right through to that special corner to sit and have a cup of tea, Aussie customers shared their love of their homes in droves.

5,842

pieces of content generated

16,747

customer votes