In order to ignite a sense of pride for homeowners and remind Aussie customers of the positive experiences they’ve shared with their broker, we worked with Aussie to create an activation campaign and received thousands of entries.
As summer is a traditionally slow marketing period for the brand, the competition went live in February. The core challenge was to reaffirm the human difference and collective wisdom that Aussie brokers provide throughout the often stressful and emotional home loan journey.
This particular campaign concept focussed on the insight that every Aussie customer chose their home over countless others, because there was something special they loved about it.
The competition invited customers to tell us exactly what they loved about their Aussie property by uploading a caption and photo of their favourite part of their home on social media, for a chance to win $10K. Some of the submissions can be found in the ‘Love your Aussie Home’ gallery. A social voting metric was used to determine the winner, with over 16,000 votes entered during the campaign.
8,831 UGC entries
Thousands of pieces of content
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