ANZIIF

The Journal

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The detail

The journal is a thought leadership publication that features topical journalism, engaging content and profile pieces for ANZIIF – the leading provider of education, training and professional development to the insurance and financial services industry.

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CO-CREATED WITH THE INDUSTRY

To build ANZIIF’s reputation, we redeveloped and relaunched The Journal, crafting each issue in close collaboration with industry partners, commentators, influencers and sponsors to develop thought-provoking original content and deep investigative articles that no other media covers.

Delivering results

Tasked with driving an increase in digital engagement, along with a growth in Asian membership, we developed an online version of the magazine and ensured that content would be highly relevant to Asian audiences.

+400%

Increase in page views

30%

Of all members now from Asia