Work | AAMI Back To Work Early

THE DETAILS

Income protection insurance. Who needs it, right?

That’s the sentiment we needed to tackle to increase consideration for AAMI’s product. This type of cover isn’t top of mind for most people because they think it’s unlikely they’ll ever suffer an injury that keeps them out of work for a long time.

Data showed that the most likely sectors to need Income Protection Insurance – small business, health/wellness, and retail/service – were precisely those least likely to have it. So they became the faces of our campaign.

DELIVERING RESULTS

We developed a campaign architecture built around a social media funnel, and used retargeting to drive interest and desire for the product – helping to increase both leads and net premium value for AAMI.