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Mitre 10 and Edge turn The Block’s Scotty Cam into a bobblehead for new campaign

TV presenter and host of The Block, Scott Cam, is front and centre in Mitre 10’s latest campaign, designed to take up residence in workshops, sheds and other DIY spots around the home.

Posted On 27.10.20 Arrow-1

New Campaign via Edge helps support Sydney's business tourism sector

The campaign, on behalf of BE Sydney and backed by the NSW government gets to work attracting business visitors back to Sydney to help restart the city and state economy.

Posted On 27.10.20 Arrow-1

Edge announces partnership with Mutiny Warchest

The partnership helps Edge add further predictive analytics intelligence to its media and consultancy offerings.

Posted On 08.10.20 Arrow-1

Edge helps Netregistry encourage side-hustlers to 'Seize The Day'

We tap into the covid-triggered side-hustle trend to drive new domain registrations for online provider Netregistry.

Posted On 30.09.20 Arrow-1

EDGE WINS AT GLOBAL CONTENT MARKETING AWARDS

Our work for Virgin Money Australia, Vero Insurance and freedom recognised at the Content Marketing Institute's annual awards show.

Posted On 15.09.20 Arrow-1

Edge works with Moccona to deliver moments of inspiration

Edge unveils an integrated campaign promoting Moccona's latest collection of limited edition collectable jars.

Posted On 23.07.20 Arrow-1

Edge adds Bupa optical and Hearing to remit

After being appointed creative agency of record for Bupa Dental in February, Edge widens its relationship with the health brand.

Posted On 07.07.20 Arrow-1

Edge launches Café Recovery Project for Harris

The Project is the first campaign to go live under Harris' new brand platform, also by Edge.

Posted On 02.07.20 Arrow-1

Simon Langley joins Edge as ECD and Partner

Langley joins from Wunderman Thompson where he was CCO.

Posted On 12.06.20 Arrow-1

Edge launches 2020 intern program 'Edge Up'

The program, set to kick-off in September, gives soon-to-be graduates the opportunity to spend 8 weeks at Edge's Sydney agency.

Posted On 17.04.20 Arrow-1

Auto One launches brand platform ‘It’s the one’ in new work from Edge

The tongue-and-cheek campaign aired as 15-second and six-second spots across SVOD, digital and social media at the end of March.

Posted On 14.04.20 Arrow-1

Campaign Brief's 2020 hotlist of agency 'Movers and Shakers'

Edge named as one of advertising's 'Movers and Shakers' following OOH work for Intuit Quickbooks.

Posted On 25.02.20 Arrow-1

Bupa Dental names Edge as creative agency following competitive pitch

Edge will be providing a suite of services including strategy, creative and content, across its Sydney and Melbourne offices.

Posted On 20.02.20 Arrow-1

Caitlin Ammann becomes planning director at indie agency Edge

Ammann joins Edge from BWM Dentsu, where she was a senior strategic planner on accounts such as Qantas and American Express.

Posted On 11.02.20 Arrow-1

Edge expands creative team with Will Bassett and Callum Foot.

Edge welcomes creative duo Will and Callum to the team as copywriter and art director.

Posted On 29.11.19 Arrow-1

Wattyl’s new brand platform shows it tested under extreme conditions

‘Don’t worry, it’s Wattyl’ brand platform from Edge highlights its histrory of producing paint that can survive anything.

Posted On 08.10.19 Arrow-1

AC&E and AMY Awards finalists 2019

Edge's 'Back to Work Early' campaign for Aami nominated for 'best campaign on a small budget' at the AC&E Awards.

Posted On 11.09.19 Arrow-1

Edge appoints Rod Mooseek as Melbourne GM

Independent creative agency Edge has appointed Rod Mooseek as general manager of its Melbourne office.

Posted On 01.08.19 Arrow_News_Posted On

Edge nabs major account win with Moccona

Douwe Egberts has awarded the Moccona business to Edge and is set to work across the coffee brand's product portfolio.

Posted On 24.07.19 Arrow-1

Milica Djurovic and Adelaide Day-Collett join Edge's planning team

Milica joins Edge from 303 MullenLowe as Senior Planner and Adelaide joins the team as Junior Planner.

Posted On 16.07.19 Arrow-1

Virgin Money celebrates individuality with new campaign

Virgin Money helps Australians live their lives on their own terms through 'You do You' brand platform and campaign via Edge.

Posted On 09.07.19 Arrow-1

Logies 2019 nominations: Full list of winners

'I Am The Captain Of My Own Soul – Invictus Games' by Edge nominated for Most Popular Television Commercial Logie award.

Posted On 19.07.19 Arrow_News_Posted On

Independent agency Edge wins creative work for VicRoads

VicRoads has selected Edge to develop a creative campaign that will showcase the department’s pivotal role.

Posted On 20.05.19 Arrow_News_Posted On

Nulon launches new Ezy-Squeeze product innovation in latest campaign

Edge's latest campaign for Nulon taps into the reality of working on cars that were never designed to be worked on.

Posted On 09.04.19 Arrow_News_Posted On

Indie Agency Edge Wins Jaycar’s ‘Content Experience’ Account

Edge communicates a strong vision to deliver content experience to put Jaycar at the heart of the tech and electronics community.

Posted On 08.04.19 Arrow-1

Edge goes Xtra large with new Donut King campaign

The campaign follows the life of a giant donut to promote the 'Xtra Collection' of Kit Kat, Smarties and Milky Bar donuts.

Posted On 22.02.19 Arrow-1

Mitre 10 celebrates its 60 year heritage in newly launched campaign via Edge

The new campaign premiered during The Block and celebrates a history of working with tradies to build Australian houses.

Posted On 24.08.18 Arrow_News_Posted On

Athletes and Prince Harry star in moving Invictus spot

Advertising agency Edge has helped bring to life the poem 'Invictus' to promote the 2018 Invictus Games in Sydney.

Posted On 18.06.18 Arrow-1

AAMI and Edge highlight the difficulties of working with an injury

The tongue-and-cheek campaign showcases the problems with working injured to showcase the benefits Aami insurance.

Posted On 15.04.18 Arrow_News_Posted On

Edge launches Performance Media division

Inez Zimakowski recruited to lead new media department.

Posted On 11.05.17 Arrow-1

Edge launches Born This Way creative platform for Nulon

The campaign celebrates DIY car enthusiasts by showcasing the love that car modifiers (‘modifinkers’) have for their vehicles.

Posted On 02.06.16 Arrow-1

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