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Our JV with Safilo Group, Folkal, selected as finalist for B&T award

Sustainable marketplace for eyewear is up for the gong for bravery.

Posted On 19.09.23 Arrow-1

Our ECD Ben Smith shares personal story for R U OK Day

Smith tells us how he turned a week long panic attack into positive change.

Posted On 11.09.23 Arrow-1

We're in great company in campaign brief's 'the work' agency rankings

Agency punching above it's weight in Australian rankings.

Posted On 01.08.23 Arrow-1

Welcome to edge mr. Ben Smith!

Highly regarded creative leader Smith joins us with a wealth of experience creating and building great brands.

Posted On 28.07.23 Arrow-1

Our latest campaign for Charles Darwin University goes live

Campaign builds on 'You Make CDU' platform.

Posted On 07.07.23 Arrow-1

Welcome Lisa Blackshaw, our new Media Director

Highly regarded by clients and industry alike, Lisa joins as we ramp up our media offering

Posted On 23.06.23 Arrow-1

All hail our new creative young guns!

We welcome James Mukheiber and Georgia O'Sullivan to the team, whilst promoting Sophie Millican.

Posted On 13.06.23 Arrow-1

Our media team picks up new client: kwik kopy

Agency appointed to handle national media strategy, planning and buying across all new campaigns for Kwik Kopy Australia

Posted On 26.05.23 Arrow-1

Introducing our new production arm: Yello

New venture intended to enhance offering for both existing and prospective clients.

Posted On 14.04.23 Arrow-1

Edge launches Folkal: the marketplace for sustainable eyewear

We're on a mission to transform the eyewear industry from the inside out

Posted On 05.04.23 Arrow-1

Our first work for Taylors wines, 'Stay Original', goes live

Work repositions brand to appeal to new generation of wine drinkers

Posted On 04.04.23 Arrow-1

new campaign for steadfast drives home advantage of a local broker

Campaign leverages key proposition 'the strength you need'.

Posted On 23.03.23 Arrow-1

Edge brings a smile to bupa dental in new campaign

Building on Bupa’s Health & Care proposition, the campaign focuses on the positive (and not always intended) effects of a great smile.

Posted On 17.03.23 Arrow-1

Edge GM Nicole Gardner shares her thoughts on 'cracking the code' – innovation for a gender equal future

Nic talks to Alice Duthie of Women Love Tech about gender equality in our industry

Posted On 09.03.23 Arrow-1

we're moving and shaking our way into 2023 according to campaign brief!

Publication loves our work for Tennis Australia and Starlight Children's Foundation

Posted On 07.02.23 Arrow-1

start-up Rubay Wines chooses edge to accelerate offering

Agency's entrepreneurial values, understanding of start-ups and go-to-market strategies key to win.

Posted On 18.01.23 Arrow-1

Welcome Louis Williams and Livinia Fernandes!

The duo join our rapidly expanding connections team.

Posted On 21.11.22 Arrow-1

EDGE PUTS A SPOTLIGHT ON RAIL, TRANSPORT AND ENERGY WORKERS FOR RT HEALTH INSURANCE

Campaign shines a light on the unseen, unsung heroes of everyday life and commerce.

Posted On 25.10.22 Arrow-1

Edge continues new business run with taylors wines wn

Client 'looking forward to challenging industry norms' together.

Posted On 14.10.22 Arrow-1

Welcome Robyn Foyster, our new content and publishing partnerships director

Robyn joins with a remit to drive innovation around our content and publishing offer for our clients

Posted On 26.09.22 Arrow-1

Edge brings Starlight's mission to life with 'Happiness Matters'

Campaign highlights the very reason Starlight exists — to bring happiness to sick kids when they need it most, through the charity’s hospital programs, Starlight Express Rooms and Captain Starlight.

Posted On 12.09.22 Arrow-1

Edge launches new Nulon APEX+ range by pitting Drone against street machine

Latest campaign builds on the Born This way brand platform and focuses on relentless pursuit of improvement.

Posted On 02.09.22 Arrow-1

BROADBAND NETWORK DGTEK APPOINTS EDGE TO BUILD PINEAPPLE NET RETAIL BRAND

We'll be creating the brand from the ground up, as well as providing ongoing services across creative, connections and content

Posted On 17.08.22 Arrow-1

EDGE WINS CHARLES DARWIN UNIVERSITY CREATIVE ACCOUNT IN COMPETITIVE PITCH

To quote Edge GM Nicole Gardner: “CDU, like the territory, has something truly unique and special to offer. It will be a privilege to bring that proposition to life creatively.”

Posted On 09.08.22 Arrow-1

‘EDGE UP 2022’ INTERNS SMASH IT WITH PITCH WINNING WORK

Program for university students in their final year culminated in a real pitch to a pro bono client, Results International (Australia).

Posted On 03.08.22 Arrow-1

Edge wins Hearing Australia media pitch

We're stoked to win the media account for Hearing Australia after a competitive pitch against some serious contenders.

Posted On 27.07.22 Arrow-1

We help MOCCONA LAUNCH LIMITED EDITION DESIGNER JAR COLLECTION TO SUPPORT SUSTAINABILITY

Campaign invites people to take small steps towards a more sustainable world.

Posted On 18.07.22 Arrow-1

Edge appoints Gary Walmsley to lead new Brand Practice

Walmsley joins as Creative Director - Brand and Identity

Posted On 15.07.22 Arrow-1

Edge expands media team after new client wins

Edge has appointed several new senior positions in its media team after client wins such as BE Sydney, Youth Hostels Australia and Seagrass Hospitality Group.

Posted On 23.05.22 Arrow-1

Seagrass Boutique Hospitality Group appoints Edge to media account

Focus on Data-as-a-Service, rapid optimisation and digital and data nous wins us the business.

Posted On 09.05.22 Arrow-1

EDGE a finalist at AWARD Awards

Our work for Auto One gets the nod in the Creative Strategy category.

Posted On 05.04.22 Arrow-1

TECH START-UP RELEASEIT ENCOURAGES AUSSIES TO BUY LESS AND RENT MORE IN LAUNCH CAMPAIGN VIA EDGE

Releaseit, Australia’s new online rental marketplace, launches with a new campaign encouraging Aussies to buy less and rent more to reduce consumption.

Posted On 16.03.22 Arrow-1

EDGE makes movers and shakers list for third year running

Work for Nevro, Sanofi, Auto One and Releaseit recognised by Campaign Brief.

Posted On 23.02.22 Arrow-1

Edge hires The Works' David Arns and James Gillespie

Pair hailed as 'good humans' who 'add to our vibe and culture', by ECD and cheerleader-in-chief Simon Langley

Posted On 24.01.22 Arrow-1

NEVRO LAUNCHES ‘I AM NOT MY PAIN’ CAMPAIGN VIA EDGE

The campaign is the US med-tech giant's first in Australia

Posted On 22.10.21 Arrow-1

Edge Leverages CMOs to talk to the power of news advertising for ThinkNewsBrands

The campaign features some of Australia's most respected marketers and runs across print and digital news assets of ThinkNewsBrands shareholders.

Posted On 08.09.21 Arrow-1

Tennis Australia appoints Edge as its content agency

Edge has been appointed as Tennis Australia’s content agency following a competitive tender in July.

Posted On 03.09.21 Arrow-1

The Wise One imparts knowledge to Auto One customers via Edge

Our second campaign for Auto One lets customers know that 'Good Advice DOES exist'.

Posted On 26.08.21 Arrow-1

Edge's own Nicole Gardner shortlisted for B&T's Women In Media Awards 2021

We couldn't be more proud of our Executive Director of Account Management and her well-deserved shortlisting!

Posted On 22.07.21 Arrow-1

START-UP RELEASEIT APPOINTS EDGE FOLLOWING LAUNCH OF VENTURE DIVISION 'EDGE ACCELERATE'

A double dose of news: we launch our new venture division AND start working with a client who wants to change the world for the better. Happy days!

Posted On 22.06.21 Arrow-1

HARRIS COFFEE BUILDS ON ‘MADE FOR AUSTRALIA’ PLATFORM VIA EDGE

Latest iteration of the platform focusses on our collective love of the great Aussie outdoors

Posted On 17.05.21 Arrow-1

Moccona embraces ‘me-time’ in new brand platform developed by Edge

We help iconic coffee brand Moccona launch its new brand platform 'me-time', putting a contemporary lens on ‘everyday indulgence’ – the brand’s long held positioning.

Posted On 05.03.21 Arrow-1

Sanofi launches DTC vitamin brand Livvit via Edge

Edge develops brand positioning, packaging, communications strategy, creative and media for new DTC brand.

Posted On 02.03.21 Arrow-1

Edge makes two new hires as agency grows

Ed Popa joins the agency as senior account director, while Jaime Smith has been appointed media manager in its growing media team.

Posted On 01.02.21 Arrow-1

‘One of the best kept secrets in the industry’: Simon Langley on what brought him to Edge from Wunderman Thompson

What would inspire someone to leave the national chief creative officer role at an agency network in the middle of a pandemic? Simon Langley says Edge has "all the tools in place to become a really exciting creative agency".

Posted On 19.01.21 Arrow-1

Harris Coffee shares Café Recovery stories in latest campaign via Edge

Half a year on from the launch of its new brand platform and The Harris Café Recovery Project, Harris Coffee has followed up the campaign with a series of stories of cafes that applied for help.

Posted On 18.12.20 Arrow-1

Edge wins big at CMA International Content Marketing Awards

We walk away with multiple gongs for our work with Virgin Money and Vero.

Posted On 08.12.20 Arrow-1

Mitre 10 and Edge turn The Block’s Scotty Cam into a bobblehead for new campaign

TV presenter and host of The Block, Scott Cam, is front and centre in Mitre 10’s latest campaign, designed to take up residence in workshops, sheds and other DIY spots around the home.

Posted On 27.10.20 Arrow-1

New Campaign via Edge helps support Sydney's business tourism sector

The campaign, on behalf of BE Sydney and backed by the NSW government gets to work attracting business visitors back to Sydney to help restart the city and state economy.

Posted On 27.10.20 Arrow-1

Edge announces partnership with Mutiny Warchest

The partnership helps Edge add further predictive analytics intelligence to its media and consultancy offerings.

Posted On 08.10.20 Arrow-1

Edge helps Netregistry encourage side-hustlers to 'Seize The Day'

We tap into the covid-triggered side-hustle trend to drive new domain registrations for online provider Netregistry.

Posted On 30.09.20 Arrow-1

EDGE WINS AT GLOBAL CONTENT MARKETING AWARDS

Our work for Virgin Money Australia, Vero Insurance and freedom recognised at the Content Marketing Institute's annual awards show.

Posted On 15.09.20 Arrow-1

Edge works with Moccona to deliver moments of inspiration

Edge unveils an integrated campaign promoting Moccona's latest collection of limited edition collectable jars.

Posted On 23.07.20 Arrow-1

Edge adds Bupa optical and Hearing to remit

After being appointed creative agency of record for Bupa Dental in February, Edge widens its relationship with the health brand.

Posted On 07.07.20 Arrow-1

Edge launches Café Recovery Project for Harris

The Project is the first campaign to go live under Harris' new brand platform, also by Edge.

Posted On 02.07.20 Arrow-1

Simon Langley joins Edge as ECD and Partner

Langley joins from Wunderman Thompson where he was CCO.

Posted On 12.06.20 Arrow-1

Edge launches 2020 intern program 'Edge Up'

The program, set to kick-off in September, gives soon-to-be graduates the opportunity to spend 8 weeks at Edge's Sydney agency.

Posted On 17.04.20 Arrow-1

Auto One launches brand platform ‘It’s the one’ in new work from Edge

The tongue-and-cheek campaign aired as 15-second and six-second spots across SVOD, digital and social media at the end of March.

Posted On 14.04.20 Arrow-1

Campaign Brief's 2020 hotlist of agency 'Movers and Shakers'

Edge named as one of advertising's 'Movers and Shakers' following OOH work for Intuit Quickbooks.

Posted On 25.02.20 Arrow-1

Bupa Dental names Edge as creative agency following competitive pitch

Edge will be providing a suite of services including strategy, creative and content, across its Sydney and Melbourne offices.

Posted On 20.02.20 Arrow-1

Caitlin Ammann becomes planning director at indie agency Edge

Ammann joins Edge from BWM Dentsu, where she was a senior strategic planner on accounts such as Qantas and American Express.

Posted On 11.02.20 Arrow-1

Edge expands creative team with Will Bassett and Callum Foot.

Edge welcomes creative duo Will and Callum to the team as copywriter and art director.

Posted On 29.11.19 Arrow-1

Wattyl’s new brand platform shows it tested under extreme conditions

‘Don’t worry, it’s Wattyl’ brand platform from Edge highlights its histrory of producing paint that can survive anything.

Posted On 08.10.19 Arrow-1

AC&E and AMY Awards finalists 2019

Edge's 'Back to Work Early' campaign for Aami nominated for 'best campaign on a small budget' at the AC&E Awards.

Posted On 11.09.19 Arrow-1

Edge appoints Rod Mooseek as Melbourne GM

Independent creative agency Edge has appointed Rod Mooseek as general manager of its Melbourne office.

Posted On 01.08.19 Arrow_News_Posted On

Edge nabs major account win with Moccona

Douwe Egberts has awarded the Moccona business to Edge and is set to work across the coffee brand's product portfolio.

Posted On 24.07.19 Arrow-1

Milica Djurovic and Adelaide Day-Collett join Edge's planning team

Milica joins Edge from 303 MullenLowe as Senior Planner and Adelaide joins the team as Junior Planner.

Posted On 16.07.19 Arrow-1

Virgin Money celebrates individuality with new campaign

Virgin Money helps Australians live their lives on their own terms through 'You do You' brand platform and campaign via Edge.

Posted On 09.07.19 Arrow-1

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