We help iconic coffee brand Moccona launch its new brand platform 'me-time', putting a contemporary lens on ‘everyday indulgence’ – the brand’s long held positioning.
Posted On 05.03.21
Edge develops brand positioning, packaging, communications strategy, creative and media for new DTC brand.
Posted On 02.03.21
Ed Popa joins the agency as senior account director, while Jaime Smith has been appointed media manager in its growing media team.
Posted On 01.02.21
What would inspire someone to leave the national chief creative officer role at an agency network in the middle of a pandemic? Simon Langley says Edge has "all the tools in place to become a really exciting creative agency".
Posted On 19.01.21
Half a year on from the launch of its new brand platform and The Harris Café Recovery Project, Harris Coffee has followed up the campaign with a series of stories of cafes that applied for help.
Posted On 18.12.20
We walk away with multiple gongs for our work with Virgin Money and Vero.
Posted On 08.12.20
TV presenter and host of The Block, Scott Cam, is front and centre in Mitre 10’s latest campaign, designed to take up residence in workshops, sheds and other DIY spots around the home.
Posted On 27.10.20
The campaign, on behalf of BE Sydney and backed by the NSW government gets to work attracting business visitors back to Sydney to help restart the city and state economy.
Posted On 27.10.20
The partnership helps Edge add further predictive analytics intelligence to its media and consultancy offerings.
Posted On 08.10.20
We tap into the covid-triggered side-hustle trend to drive new domain registrations for online provider Netregistry.
Posted On 30.09.20
Our work for Virgin Money Australia, Vero Insurance and freedom recognised at the Content Marketing Institute's annual awards show.
Posted On 15.09.20
Edge unveils an integrated campaign promoting Moccona's latest collection of limited edition collectable jars.
Posted On 23.07.20
After being appointed creative agency of record for Bupa Dental in February, Edge widens its relationship with the health brand.
Posted On 07.07.20
The Project is the first campaign to go live under Harris' new brand platform, also by Edge.
Posted On 02.07.20
Langley joins from Wunderman Thompson where he was CCO.
Posted On 12.06.20
The program, set to kick-off in September, gives soon-to-be graduates the opportunity to spend 8 weeks at Edge's Sydney agency.
Posted On 17.04.20
The tongue-and-cheek campaign aired as 15-second and six-second spots across SVOD, digital and social media at the end of March.
Posted On 14.04.20
Edge named as one of advertising's 'Movers and Shakers' following OOH work for Intuit Quickbooks.
Posted On 25.02.20
Edge will be providing a suite of services including strategy, creative and content, across its Sydney and Melbourne offices.
Posted On 20.02.20
Ammann joins Edge from BWM Dentsu, where she was a senior strategic planner on accounts such as Qantas and American Express.
Posted On 11.02.20
Edge welcomes creative duo Will and Callum to the team as copywriter and art director.
Posted On 29.11.19
‘Don’t worry, it’s Wattyl’ brand platform from Edge highlights its histrory of producing paint that can survive anything.
Posted On 08.10.19
Edge's 'Back to Work Early' campaign for Aami nominated for 'best campaign on a small budget' at the AC&E Awards.
Posted On 11.09.19
Independent creative agency Edge has appointed Rod Mooseek as general manager of its Melbourne office.
Posted On 01.08.19
Douwe Egberts has awarded the Moccona business to Edge and is set to work across the coffee brand's product portfolio.
Posted On 24.07.19
Milica joins Edge from 303 MullenLowe as Senior Planner and Adelaide joins the team as Junior Planner.
Posted On 16.07.19
Virgin Money helps Australians live their lives on their own terms through 'You do You' brand platform and campaign via Edge.
Posted On 09.07.19
'I Am The Captain Of My Own Soul – Invictus Games' by Edge nominated for Most Popular Television Commercial Logie award.
Posted On 19.07.19
VicRoads has selected Edge to develop a creative campaign that will showcase the department’s pivotal role.
Posted On 20.05.19
Edge's latest campaign for Nulon taps into the reality of working on cars that were never designed to be worked on.
Posted On 09.04.19
Edge communicates a strong vision to deliver content experience to put Jaycar at the heart of the tech and electronics community.
Posted On 08.04.19
The campaign follows the life of a giant donut to promote the 'Xtra Collection' of Kit Kat, Smarties and Milky Bar donuts.
Posted On 22.02.19
The new campaign premiered during The Block and celebrates a history of working with tradies to build Australian houses.
Posted On 24.08.18
Advertising agency Edge has helped bring to life the poem 'Invictus' to promote the 2018 Invictus Games in Sydney.
Posted On 18.06.18
The tongue-and-cheek campaign showcases the problems with working injured to showcase the benefits Aami insurance.
Posted On 15.04.18
Inez Zimakowski recruited to lead new media department.
Posted On 11.05.17
The campaign celebrates DIY car enthusiasts by showcasing the love that car modifiers (‘modifinkers’) have for their vehicles.
Posted On 02.06.16