Investment focussed

Media Services

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Media that's planned around

FINANCIAL RETURN

We could talk about the fact that we offer integrated strategy, media planning and buying.

Or that our media offering combines best-in-class tech, data analysis, and planning, to deliver effective and efficient through-the-line campaigns and always on activity.

And we could add that we are channel and publisher agnostic, so you'll always receive media solutions bespoke to your business.

But we think the most important thing to talk about is the fact that we measure our success by the real-world impact we have on your business, not just clicks and impressions.

Edge_Media_Planning_Process

A dynamic process with

INVESTMENT ANALYTICS AT ITS HEART

We partner with industry-leading investment analytics platform WarChest, to ensure media investment analytics is baked into our process.

Using a combination of regression modelling and predictive analytics, the platform helps us make sure every dollar of your media spend is accountable and ensure we stop spending money on channels that aren’t working.

Our media
SERVICES

Strategy & Planning

  • Business interrogation
  • Insight mining
  • Strategic opportunity identification
  • KPI setting
  • Ecosystem planning
  • Campaign phasing

Negotiation & Buying

  • Innovative and scalable opportunties
  • Value extraction and value adds
  • Digital and data integrations 
  • Partnerships

 

MANAGEMENT & OPTIMISATION

  • Implementation
  • Tracking
  • Attribution
  • Optimisation
  • Other ad operations

POST CAMPAIGN SUPPORT

  • Reporting
  • Compensation
  • Invoicing

Case studies

Edge provides media services for a number of blue chip clients across multiple industry sectors. The case studies below give an overview of some of our work.

Increasing bookings through brand and LAM

Hearing Australia

Leveraging social content to drive lead-gen

VIRGIN MONEY

Driving sales through social

ZAMBRERO

Driving relevant reach

AUTO ONE