WW Media Kit

WW is Australia's leading weight loss and healthy lifestyle program.

Through the brand’s magazine, app and digital channels the team helps members reach their health and weight-loss goals, with highly relevant and impactful content.

Weight Watchers offers advice, research, recipes and exercise ideas along with inspiring member stories. The brand is keen to partner with fellow brands who are just as passionate about providing members all the tools they need at every step of the journey.  

Key Stats

  • WW magazine has a readership of 115,000
  • Members are predominantly female
  • Their average age is 43 years old
  • Their average household income is $123,200
  • 91% of readers are the main grocery buyer in their household
  • 49% have children at home under the age of 18
  • 70% of readers try a new food when the see it

The advantages of advertising with WW: 

We are super excited to introduce you to the new-look magazine, which is available across Australia and New Zealand, via newsstands, subscriptions and WW workshops.

We’ve also introduced a new tagline—Wellness that Works. 

It’s a promise that no matter what the goal of our audience—to lose weight, eat healthier, move more, develop a more positive mindset, or all of the above—the brand’s science-based programs, tools and experiences will help them do just that. The magazine is the perfect platform for your brand to appear in and engage with this audience. It’s jam-packed with inspirational member stories; delicious, healthy recipes and food ideas; plus the best news, advice and tips to help people feel their best.

WW has a total brand reach of over 500,000.

The WW magazine has the biggest growth year on year in the women’s magazine category (+11.3%) between 2016-2017.

For more information about advertising with WW, download the media kit.


Chris Waite

[email protected]

+614 2445 3172

Media kit download

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