Get an edge

A collection of thoughts and musings to give you an edge.

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How I turned a week-long panic attack into positive change

Edge ECD Ben Smith opens up about his struggles with mental health, and how he used them to change his life for the better.
Ben Smith
Ben Smith
September 18, 2023 . 4min read

Art Vs Commerce: Who is Winning?

Edge's Executive Planning Director, Richard Parker, discusses the state of creativity and commerciality in the advertising industry.
Richard Parker
Richard Parker
August 18, 2023 . 3min read

Have we missed an open goal by not capitalising on the scale and popularity of the Women's World Cup?

Have the local marketing industry (clients and agencies) dropped the ball by not expecting the level of buzz, the sold out stadia, or the TV viewership figures of the women's world cup?
Ben Smith
Ben Smith
August 17, 2023 . 2min read

CH-CH-CH-CH-CHANGES: CHALLENGING TIMES FOR CHALLENGER BANKS

Neobanks took the world by storm a couple of years ago, but are they living up to their early promise?
Milica Djurovic
Milica Djurovic
October 15, 2020 . 3min read

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