RELENTLESS

A collection of thoughts and musings to help you stay relevant. Relentlessly.

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Short-termism, collinearity and wasting marketing dollars

A lot of marketing budget investment could be in the wrong place – and it's down to this little statistical phenomenon.
Richard Parker
Richard Parker
November 5 . 2min read

What facebook's attribution window changes mean for marketers

As Facebook starts messing around with its attribution window, what do marketers need to know?
Inez Zimakowski
Inez Zimakowski
October 21 . 2min read

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