WELCOME TO THE WORLD Of IN-GAME MARKETING.
Designer avatar skins, political campaigns and virtual pride islands: we explore the gaming world, and what it offers for marketers.
RELENTLESS
A collection of thoughts and musings to help you stay relevant. Relentlessly.
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effective use of marketing budgets in a new e-commerce world
As Covid-19 drives e-commerce adoption, how should marketers re-cut their budgets to ensure effectiveness?
Share of voice, share of market and the value of creativity
Wondering how to drive an unfair share of voice in a recession? Read on...
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