WINNING THE BURGER WARS: WHICH STRATEGY PREVAILS?
Wendy’s has overtaken Burger King as the second-largest burger chain in the US, prompting a whole load of commentary on social media. So, what’s all the fuss about?
Get an edge
A collection of thoughts and musings to give you an edge.
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HOW TO MEASURE GAINS WHEN EVERYONE'S LOSING
Edge Planning Director Caitlin Amman looks at the difficulty in measuring advertising and marketing effectiveness against a Covid-19 backdrop.
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