Get an edge

A collection of thoughts and musings to give you an edge.

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WINNING THE BURGER WARS: WHICH STRATEGY PREVAILS?

Wendy’s has overtaken Burger King as the second-largest burger chain in the US, prompting a whole load of commentary on social media. So, what’s all the fuss about?
Caitlin Ammann
Caitlin Ammann
October 26, 2021 . 5min read

HOW TO MEASURE GAINS WHEN EVERYONE'S LOSING

Edge Planning Director Caitlin Amman looks at the difficulty in measuring advertising and marketing effectiveness against a Covid-19 backdrop.
Caitlin Ammann
Caitlin Ammann
June 10, 2020 . 2min read

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