RELENTLESS

A collection of thoughts and musings to help you stay relevant. Relentlessly.

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BLAST FROM THE PAST: THE USE OF NOSTALGIA IN ADVERTISING

Nostalgia is a powerful thing. Here's how to use it well.
Adelaide Day-Collett
Adelaide Day-Collett
March 23 . 2min read

WHY PLAYING ADS FOR LAUGHS IS A RECIPE FOR SUCCESS

We take a look at the use of humour in advertising – why it works, and why as an industry we seem to be using less and less of it.
Richard Parker
Richard Parker
March 1 . 2min read

Brandalism: Adland has a lot to learn from street art

Commercial litter with wafer-thin creative appeal is everywhere. Instead, brands and agencies should ensure ads become art in the form of brandalism.
Tijan Biner
Tijan Biner
April 1 . 3min read

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