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Creative Strategy
BLAST FROM THE PAST: THE USE OF NOSTALGIA IN ADVERTISING
Nostalgia is a powerful thing. Here's how to use it well.
Adelaide Day-Collett
March 23, 2021 . 2min read
Thinking
Creative Strategy
WHY PLAYING ADS FOR LAUGHS IS A RECIPE FOR SUCCESS
We take a look at the use of humour in advertising – why it works, and why as an industry we seem to be using less and less of it.
Richard Parker
March 1, 2021 . 2min read
Enjoying
Creative Strategy
Brandalism: Adland has a lot to learn from street art
Commercial litter with wafer-thin creative appeal is everywhere. Instead, brands and agencies should ensure ads become art in the form of brandalism.
Tijan Biner
April 1, 2020 . 3min read
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