Get an edge

A collection of thoughts and musings to give you an edge.

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Preparing your brand for the circular economy

The circular economy is increasingly important as a new generation of consumers get their wallets out to support a better way of doing business. Get the lowdown here.
Caitlin Ammann
Caitlin Ammann
March 8, 2021 . 2min read

Linear commerce and the rise of flywheels

We've been thinking a lot recently about linear commerce and how the line is actually more like a circle. Find out what we're going on about!
Richard Parker
Richard Parker
January 25, 2021 . 2min read

Serbian grandmothers and the evolving DTC landscape

We explore the future of DTC and ask how FMCG businesses can use it to create value. What does this have to do with Serbian grannies? You might well ask.
Milica Djurovic
Milica Djurovic
September 8, 2020 . 3min read

Adaptive business and competitive advantage

If there's one thing businesses can do to drive competitive advantage in times of change it's embracing adaptability - according to Edge Executive Planning Director Richard Parker
Richard Parker
Richard Parker
May 12, 2020 . 2min read

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