RELENTLESS

A collection of thoughts and musings to help you stay relevant. Relentlessly.

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Can brands be built on social media?

We look at whether social media is a complete non-starter when it comes to brand-building – or whether we've just been using it wrong.
Richard Parker
Richard Parker
September 30 . 4min read

leveraging tribes and network effects to build businesses

Is demographic targeting the best way to build brands, or can leveraging tribes and their network effects deliver a bigger (and more effective) bang for our marketing buck?
Richard Parker
Richard Parker
July 28 . 2min read

How to think about brand purpose

With so much crap written about brand purpose, we've tried to define purpose-driven businesses and when communications should get involved.
Richard Parker
Richard Parker
June 30 . 3min read

Is empathy a bad thing?

Richard Parker, Edge Executive Planning Director comments on Pepsi's latest push into empathetic marketing
Richard Parker
Richard Parker
May 26 . 3min read

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