We’re a full-service independent agency based in Sydney and Melbourne who believe ambitious brands need an edge, because without one, you’re invisible

Image placeholder

Taylors

Stay

Original

Folkal

Eyewear

for

people

and

planet

YOU

MAKE

CDU

Bupa

The

Power

of

your

smile

Inventing

a

new

way

to

sample

wine

Encouraging young wine
drinkers to do things their way

We created a new creative platform for this esteemed Aussie wine maker, designed to recruit a new generation of Taylors drinkers.

Image placeholder
Image placeholder

Inventing a brand to disrupt
the eyewear industry

In partnership with glasses manufacturer - Safilo, we designed and built Folkal. A sustainable eyewear brand and marketplace that aims to transform the eyewear business from the inside, out.

Image placeholder
Image placeholder

Showing that it’s the students that give a university its soul

Renowned for its programs that enable students to stay connected to the things that matter to them, we told the stories of five former students, showing how they fit learning around their lifestyle.

Image placeholder

Showing that it’s the students that give a university its soul

Renowned for its programs that enable students to stay connected to the things that matter to them, we told the stories of five former students, showing how they fit learning around their lifestyle.

Proving that smiling is a natural drug

In a category full of functional messaging, we created a fun campaign designed to make you grin by focusing on the positive effects smiling has. And the best place to get that smile, you got it, Bupa.

Image placeholder
Image placeholder

Showing that it’s the students that give a university its soul

Renowned for its programs that enable students to stay connected to the things that matter to them, we told the stories of five former students, showing how they fit learning around their lifestyle.

Inventing a new way to sample wine

We helped develop the naming, positioning, and brand ID of this DTC business with the ambition to make the product feel relevant to their target audience of curious, millennial wine-dabblers.

Image placeholder
Image placeholder
Image placeholder
Image placeholder

We help brand partners find
their edge in five key ways

01

Growth Consulting

Diagnosing barriers to growth and applying insights to help brands accelerate.

02

Creative

Creating the most interesting way to influence the way people think, feel and act about a brand.

03

Brand Os

Developing compelling narrative, visual design and system thinking.

04

Media

Helping brands connect with people in the most compelling environment.

05

Experience & Governance

Designing the way customers interact with brands and enabling organisations to realise the potential of those interactions.

Our client partners

Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder
Image placeholder

If you have a project you’d like to talk to us about, please get in touch

contact@edge.agency


LinkedIn
Instagram
Facebook

SYDNEY

+61 2 8962 2600

Level 2, 10-14 Waterloo St,
Surry Hills, NSW 2010

Melbourne

+61 3 9604 6700

Level 1, 182 Coventry St,
South Melbourne, VIC 3205

Sign up to ICYMI, our weekly report on the stuff happening around the edges of culture

Privacy Policy | © 2024

00:00 / 01:00
Image placeholder Image placeholder
CLOSE
Loader Image