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Humble Opinion

(And some other stuff we like.)
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Strategy powerhouse Caitlin Ammann joins us as Planning Director

We are stoked to have Caitlin join the team as Planning Director. We love a curious mind and big picture thinker here at Edge – and Caitlin is certainly that!

Fergus Stoddart
This is a post by Fergus Stoddart


March 20, 2020

With a twelve-year career spanning two continents and a number of planning disciplines, she brings together brand, comms and channel planning in one awesome package.

After a four-and-a-half year stint at Starcom Chicago as Experience Strategist, working on bluechip brands like Microsoft, Kellogg’s and Bank of America, Caitlin transferred to the Sydney office. During her first years down under, she led strategy across Brown-Forman, Metcash, Samsung, Optus and Mars Wrigley.

Most recently at BWM Dentsu as Senior Strategic Planner, Caitlin worked with Qantas, American Express, NBN, Bank of Queensland and Charles Sturt University.

At Edge, Caitlin will work across a large and diverse portfolio of clients, including Dymocks, Mitre 10, Vero and Auto One, helping to build our growing consulting arm.