Will Bassett


Will used to be an account man. Working with clients to shift everything from condoms to carrots, booze to banking products, and supers to sim cards, he helped nurse a fair share of ads into the world. He then switched London for Sydney, where he was encouraged to apply for AWARD School. Since then he’s written scripts and developed concepts for clients such as Telstra, NRMA, Uber and Netflix. And he has no plans of stopping there (or moving countries, or changing roles again for that matter).

Who would play you in a film and why?

Elon Musk - yes I know he’s not an actor, but when we smoke we become doppelgängers for some magical reason.

If you were planning a music festival, who – dead or alive – would be your headliner?
MJ. Alive. Question time at the end of his set.

You're given an airplane ticket to anywhere in the world – where do you choose to go (and why)?
Just take me up to 15,000 ft and I’ll jump out. With a decent parachute of course. And preferably over some pacific islands.

What's your favourite memory?
Spearing my first fish in the Marquesas islands, surrounded by bull sharks. Scary but brilliant.

Who is your inspiration?
My mum and my sister. Both fierce AF.

You're on a desert island – what album have you brought with you? 
Congestion Meditation Vol. 1: The calming sounds of inner city traffic for deep sleep.

What would be your death-row dinner?
Carpaccio of Maldivian long line caught yellowfin tuna, accompanied by a market vegetable chop salad with petite herbs and cyanide vinaigrette. Make it quick.

Why Edge?
You mean besides the rooftop hangout?

5 good reasons to join the crew.

\ Think different

We're out to shake up the media and marketing world.

\ Opportunity

We get to do some crazy awesome stuff for some of Australia’s biggest brands.

\ Youth

We're committed to giving young people great opportunities in advertising.

\ Size matters

We're not too big, so everyone’s voice is heard.

\ Cool kids

We're one of the top 100 cool companies to work for in Australia. Boom.

Whatup Kristy

Art Director Kristy’s dog has the coolest name in the galaxy.

Howdy Joel

Melbourne Digital Director Joel has a secret talent not to be missed.

Meet Bex

What made Editor Bex into a walking film quote machine?

Want to join our crew?

Edge Internship Program

Almost done with studies and ready for the next level?
Interested in advertising and want to gain some real-life experience?
If you’ve got something that gives you the edge, we want to hear about it.

We’re an award-winning advertising and content marketing agency seeking some new talent.
We’ll help you turn that ‘something’ into something groundbreaking that will help shape your career.
That’s 8...

Finance Manager

Sydney Creative AgencyWe are looking for an experienced Finance Manager who is not only a well-rounded accountant and hands-on with company finances but also commercially aware, and able to advise on the best strategies for business growth.

Working alongside the Managing Director, the Finance Manager has overall control and responsibility for all financial aspects of business and is a key advisor to the...

Media Manager – Sydney

Open to full time or part time applicants.

Are you a numbers whizz with a passion for social content? Edge is on the lookout for a Media Manager to fill a newly created role due to a string of client wins! This role will be based in our Sydney office in Surry Hills.

About you:

You have experience managing paid, earned and owned media, and are comfortable...



Edge Sydney is looking for an experienced Account Director.

We’re looking for someone who is restless and curious. Someone who is ambitious and yet affable. Someone who can deal with the complex and make it simple.

We’re looking for someone with a minimum of 5 years agency experience who is a highly motivated senior operator with a comprehensive understanding of the comms and content.

Someone who can lead and nurture...

Motion Graphics and Video Editor

Do you shoot, edit and animate? Do you love making films and animations and all kinds of visual content?
We’re looking for a talented all-rounder in video post-production who can shoot (stills and film), edit film, and create motion graphics and animations. Ideally you would know your way around audio gear and lighting equipment. Basically, be a one-woman or one-man run-and-gun, low-budget, film-maker....

Head of Content – Sydney

Open to full time or part time applicants.

We’re looking for a Head of Content with the experience and skills of traditional journalism and print publishing as well as knowledge and ability in online editorial and social & video content.

About you:

You have worked across journalism, editorial, print publishing, digital publishing, and social & video content.


Proud! My agency @edgecustom's work for@NulonAustralia shortlisted for the branded content award at @adma AC&E Awards #brandedcontent #ws