With a strong grounding in planning across digital, social, mobile, CRM and custom publishing, Rich is responsible for content strategy across all Edge clients, as well as the strategic direction of the business.
Rich built up his expertise in London, where he worked with Seven, Large Design and Story Worldwide before setting up boutique creative agency Better Things, sharing his nous for strategic planning with a large number of brands, including ASOS.com, Aviva, Estée Lauder and Johnson & Johnson.
Now a fully fledged Sydneysider, Rich has built a reputation for himself in the industry, regularly contributing to bandt.com.au, mumbrella.com.au and SmartCompany.com.au and speaking at events such as Mumbrella360, B&T MAD Week and the Mumbrella Festival of Branded Content and Entertainment.
Who would play you in a film? There is only one ginger actor worth his salt, so it'll have to be Damian Lewis. Like him, I am English, and therefore charming, bumbling and a bit of a drunk. Unlike him, I am not muscular and chiselled but defiantly skinny and bespectacled. These are, of course, requirements for any decent wonk. Which is what I am.
If you were planning a music festival, who – dead or alive – would be your headliner? I have to turn to the raw data for this one. My Last.fm profile tells me that, since 23 April 2008, the artists I have listened to the most, in descending order, are: The National, Belle and Sebastian, Laura Marling, Bob Dylan and James Yorkston and The Athletes. God, I'm boring.
You're given an airplane ticket to anywhere in the world – where do you choose to go? Copenhagen, Denmark: Cool, cold, creative and stuffed full of beautiful people.
What's your favourite memory? Standing in a shed outside a static caravan in Somerset, UK, with my pyjama-and-singlet-wearing grandad using the back of a comb to scrape shaving foam off my nine-year-old face while he shaved his for real.
Who is your inspiration? George Orwell, who was wittier and funnier than people give him credit for. George the tailor, who has a little shop on Walworth Road in South East London and makes amazing bespoke suits. David Graeber, an anthropologist author who made me understand more about economics than any economist ever has. Rory Sutherland, who I have never met but whose blogs and books change the way I think. And my father, who is one of the biggest-hearted people I have ever known, and has overcome more adversity in his life than I will ever experience in mine.
You're on a desert island – what album have you brought with you? Paul Simon, Graceland. I come back to it time after time.
What would be your death-row dinner? Steak-frites, bearnaise sauce and, to (mis)quote Anthony Bourdain, a staggeringly expensive bottle of Burgundy drunk out of a paper cup. Bliss.
Why Edge? Because we think differently, we do differently and we have a damn good time while we're at it.
Senior Planner - Sydney
Edge Sydney is looking for a Senior Planner.
We’re looking for someone who is restless and curious. Someone who is obsessed with detail but can think big picture. Someone who has no trouble seeing the wood, despite the trees.
We’re looking for someone who is excited about discovering consumer and market insights that can shape award winning work. Who can use all the tools of the trade - from social listening to quant and qual...
Junior Creative Team - Sydney
We have an empty desk in our Creative department and want to use it for the next rising stars – one Art Director and one Copywriter. But we won’t just take anyone.
This role is an opportunity for an emerging Creative duo to really make a name for themselves, working across all media and on all our brands including Virgin Money, Wattyl paints, Nulon motor oils, Dymocks, Mitre10, and more.
The ideal candidate will have:...
Part time GRAPHIC DESIGNER – MELBOURNE
Do you live and breathe all things design? We’re looking for a part time graphic designer to join us in our Melbourne office.
To be successful in this role, you will have a strong design background and have demonstrated the capacity to take an idea from the brief through to execution. You must have solid experience in an ad agency, working in a creative duo and tackling briefs.
The ideal candidate will have:
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