With a strong grounding in planning across digital, social, mobile, CRM and custom publishing, Rich is responsible for content strategy across all Edge clients, as well as the strategic direction of the business.
Rich built up his expertise in London, where he worked with Seven, Large Design and Story Worldwide before setting up boutique creative agency Better Things, sharing his nous for strategic planning with a large number of brands, including ASOS.com, Aviva, Estée Lauder and Johnson & Johnson.
Now a fully fledged Sydneysider, Rich has built a reputation for himself in the industry, regularly contributing to bandt.com.au, mumbrella.com.au and SmartCompany.com.au and speaking at events such as Mumbrella360, B&T MAD Week and the Mumbrella Festival of Branded Content and Entertainment.
Who would play you in a film? There is only one ginger actor worth his salt, so it'll have to be Damian Lewis. Like him, I am English, and therefore charming, bumbling and a bit of a drunk. Unlike him, I am not muscular and chiselled but defiantly skinny and bespectacled. These are, of course, requirements for any decent wonk. Which is what I am.
If you were planning a music festival, who – dead or alive – would be your headliner? I have to turn to the raw data for this one. My Last.fm profile tells me that, since 23 April 2008, the artists I have listened to the most, in descending order, are: The National, Belle and Sebastian, Laura Marling, Bob Dylan and James Yorkston and The Athletes. God, I'm boring.
You're given an airplane ticket to anywhere in the world – where do you choose to go? Copenhagen, Denmark: Cool, cold, creative and stuffed full of beautiful people.
What's your favourite memory? Standing in a shed outside a static caravan in Somerset, UK, with my pyjama-and-singlet-wearing grandad using the back of a comb to scrape shaving foam off my nine-year-old face while he shaved his for real.
Who is your inspiration? George Orwell, who was wittier and funnier than people give him credit for. George the tailor, who has a little shop on Walworth Road in South East London and makes amazing bespoke suits. David Graeber, an anthropologist author who made me understand more about economics than any economist ever has. Rory Sutherland, who I have never met but whose blogs and books change the way I think. And my father, who is one of the biggest-hearted people I have ever known, and has overcome more adversity in his life than I will ever experience in mine.
You're on a desert island – what album have you brought with you? Paul Simon, Graceland. I come back to it time after time.
What would be your death-row dinner? Steak-frites, bearnaise sauce and, to (mis)quote Anthony Bourdain, a staggeringly expensive bottle of Burgundy drunk out of a paper cup. Bliss.
Why Edge? Because we think differently, we do differently and we have a damn good time while we're at it.
Edge Internship Program 2020
Almost done with studies and ready for the next level?
Interested in advertising and want to gain some real-life experience?
If you’ve got something that gives you the edge, we want to hear about it.
We’re an award-winning advertising and content marketing agency seeking some new talent.
We’ll help you turn that ‘something’ into something groundbreaking that will help shape your career.
Motion Graphics and Video Editor
Do you shoot, edit and animate? Do you love making films and animations and all kinds of visual content?
We’re looking for a talented all-rounder in video post-production who can shoot (stills and film), edit film, and create motion graphics and animations. Ideally you would know your way around audio gear and lighting equipment. Basically, be a one-woman or one-man run-and-gun, low-budget, film-maker....
Head of Content – Sydney
Open to full time or part time applicants.
We’re looking for a Head of Content with the experience and skills of traditional journalism and print publishing as well as knowledge and ability in online editorial and social & video content.
All content copyright Edge (Business Essentials (Australasia) Pty Limited) 2017 unless noted otherwise.