Matt Batten

Executive Creative Director
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Throughout his career, Matt has developed ideas across every channel known to man, for brands in almost every sector. In doing so, he has collected over 120 awards internationally – Cannes Lions, D&AD, OneShow, Clio, Effies and many more. Matt believes in the power of ideas generated from genuine human truths to create moments of connection between people and brands. His work, and that of the teams he has built and led, includes such innovations as detecting cancer with mobile phones, an organic printer’s ink, live press ads, moustache insurance, digital and social engagement for the original Share a Coke campaign, and the most re-tweeted brand tweet ever. He has been featured in Creative Magazine’s ‘Power 20’, named Creative of the Year in the APAC region, and been a speaker at advertising conferences in Australia, UK, France, USA and Chile. And as if he didn’t have enough to do, he writes, produces and makes short films.

Who would play you in a film and why?

Sweetums from The Muppets. He may look scary and constantly angry but he's actually just a big-hearted softy, born with an unfortunate permanent scowl.

If you were planning a music festival, who – dead or alive – would be your headliner?

Mumford & Sons. Go ahead and vilify me for being mainstream, but they are still the best performances I've ever been to. And I still like to play it loud and jump around. Otherwise, let's bring back Queen and David Bowie – two of the world's greatest artists. Ever.

You're given an airplane ticket to anywhere in the world – where do you choose to go (and why)?

All stops. I've seen a fair bit of this world, but still have soooo much to see and do. But let's start with the Kakslauttanen glass igloos in Saariselkä, Finland – seriously, check it out. It looks divine.

What's your favourite memory?
Most recently, sitting in the sun at Le Ronsard at the foot of the hill of Sacré Cœur in Paris, enjoying a beer while watching my wyf and daughter having fun on the carousel across the road. Bliss.

Who is your inspiration?

 My father. A little clichéd but the man is a saint, a hard worker, a good laugh, and honest. Otherwise, it's the likes of Spielberg, Sorkin, Iannucci, Whedon and Abrams.

You're on a desert island – what album have you brought with you?
A photo album. (See what I did there?)

What would be your death-row dinner?   

Why? What have I done? This is important. The dinner time should fit the crime.

Why Edge?
Rather inauspicious that this question should follow the previous one. Is this the crime I committed? Is there something you're not telling me? If that's the case, then I'll have the 8-hour lamb tagine with apricots, couscous and bread freshly baked in a traditional ground oven in the foothills of Marrakech. And a beer.

5 good reasons to join the crew.

\ Think different

We're out to shake up the media and marketing world.

\ Opportunity

We get to do some crazy awesome stuff for some of Australia’s biggest brands.

\ Youth

We're committed to giving young people great opportunities in advertising.

\ Size matters

We're not too big, so everyone’s voice is heard.

\ Cool kids

We're one of the top 100 cool companies to work for in Australia. Boom.

Whatup Kristy

Art Director Kristy’s dog has the coolest name in the galaxy.

Howdy Joel

Melbourne Digital Director Joel has a secret talent not to be missed.

Meet Bex

What made Editor Bex into a walking film quote machine?

Want to join our crew?

Edge Internship Program

Almost done with studies and ready for the next level?
Interested in advertising and want to gain some real-life experience?
If you’ve got something that gives you the edge, we want to hear about it.

We’re an award-winning advertising and content marketing agency seeking some new talent.
We’ll help you turn that ‘something’ into something groundbreaking that will help shape your career.
That’s 8...

Finance Manager

Sydney Creative AgencyWe are looking for an experienced Finance Manager who is not only a well-rounded accountant and hands-on with company finances but also commercially aware, and able to advise on the best strategies for business growth.

Working alongside the Managing Director, the Finance Manager has overall control and responsibility for all financial aspects of business and is a key advisor to the...

Media Manager – Sydney

Open to full time or part time applicants.

Are you a numbers whizz with a passion for social content? Edge is on the lookout for a Media Manager to fill a newly created role due to a string of client wins! This role will be based in our Sydney office in Surry Hills.

About you:

You have experience managing paid, earned and owned media, and are comfortable...

 

ACCOUNT DIRECTOR

Edge Sydney is looking for an experienced Account Director.

We’re looking for someone who is restless and curious. Someone who is ambitious and yet affable. Someone who can deal with the complex and make it simple.

We’re looking for someone with a minimum of 5 years agency experience who is a highly motivated senior operator with a comprehensive understanding of the comms and content.

Someone who can lead and nurture...

Motion Graphics and Video Editor

Do you shoot, edit and animate? Do you love making films and animations and all kinds of visual content?
We’re looking for a talented all-rounder in video post-production who can shoot (stills and film), edit film, and create motion graphics and animations. Ideally you would know your way around audio gear and lighting equipment. Basically, be a one-woman or one-man run-and-gun, low-budget, film-maker....

Head of Content – Sydney

Open to full time or part time applicants.

We’re looking for a Head of Content with the experience and skills of traditional journalism and print publishing as well as knowledge and ability in online editorial and social & video content.

About you:

You have worked across journalism, editorial, print publishing, digital publishing, and social & video content.

 

Proud! My agency @edgecustom's work for@NulonAustralia shortlisted for the branded content award at @adma AC&E Awards #brandedcontent #ws