“If you are not changing faster than the world around you, you are going backwards. It’s time to close the doors!” After 10 years at the heart of this industry, first in custom publishing and now content marketing, Fergus is fascinated by the change it is going through. His passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Fergus is the co-author of ADMA’s Content Marketing white paper and his views on content marketing have been extensively published by B&T, BRW, AdNews and Mumbrella. He has enjoyed speaking at conferences and business forums, such as ad:tech Sydney, Online Retailer Conference, B&T MAD Week and the CMO Summit, and driving the content agenda.
Who would play you in a film? Harrison Ford in Indiana Jones, obviously.
If you were planning a music festival, who – dead or alive – would be your headliner? AC/DC.
You're given an airplane ticket to anywhere in the world – where do you choose to go? It would be a helicopter to the top of the Rockies. Fresh air, powder, adrenaline and spills.
What's your favourite memory? Sailing holidays as a kid. Endless adventures, new destinations every day and eating under the stars every night.
Who is your inspiration? Wilfred Stoddart: Legend wholesale grocer, humble leader, great dad and a constant source of fun.
You're on a desert island – what album have you brought with you? Now 1,2,3,4,5,6,7,8,9..
What would be your death-row dinner? Chips and gravy.
Why Edge? The opportunity to change an industry with some of the most talented people I've ever met.
Senior Planner - Sydney
Edge Sydney is looking for a Senior Planner.
We’re looking for someone who is restless and curious. Someone who is obsessed with detail but can think big picture. Someone who has no trouble seeing the wood, despite the trees.
We’re looking for someone who is excited about discovering consumer and market insights that can shape award winning work. Who can use all the tools of the trade - from social listening to quant and qual...
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