Fergus Stoddart

Commercial Director / Partner

Fergus Stoddart

“If you are not changing faster than the world around you, you are going backwards. It’s time to close the doors!” After 10 years at the heart of this industry, first in custom publishing and now content marketing, Fergus is fascinated by the change it is going through. His passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships. Fergus is the co-author of ADMA’s Content Marketing white paper and his views on content marketing have been extensively published by B&T, BRW, AdNews and Mumbrella. He has enjoyed speaking at conferences and business forums, such as ad:tech Sydney, Online Retailer Conference, B&T MAD Week and the CMO Summit, and driving the content agenda.

Who would play you in a film? Harrison Ford in Indiana Jones, obviously.

If you were planning a music festival, who – dead or alive – would be your headliner? AC/DC.

You're given an airplane ticket to anywhere in the world – where do you choose to go? It would be a helicopter to the top of the Rockies. Fresh air, powder, adrenaline and spills.

What's your favourite memory? Sailing holidays as a kid. Endless adventures, new destinations every day and eating under the stars every night. 

Who is your inspiration? Wilfred Stoddart: Legend wholesale grocer, humble leader, great dad and a constant source of fun. 

You're on a desert island – what album have you brought with you? Now 1,2,3,4,5,6,7,8,9..

What would be your death-row dinner? Chips and gravy.

Why Edge? The opportunity to change an industry with some of the most talented people I've ever met. 

5 good reasons
to join the crew.

\ Think different
We're out to shake up the media and marketing world.
\ Opportunity
We get to do some crazy awesome stuff for some of Australia’s biggest brands.
\ Youth
We're committed to giving young people great opportunities in advertising.
\ Size matters
We're not too big, so everyone’s voice is heard.
\ Cool kids
We're one of the top 100 cool companies to work for in Australia. Boom.

Whatup Kristy

Art Director Kristy’s dog has the coolest name in the galaxy.

Howdy Joel

Melbourne Digital Director Joel has a secret talent not to be missed.

Meet Bex

What made Editor Bex into a walking film quote machine?

Edge Internship Program 2020

Almost done with studies and ready for the next level?
Interested in advertising and want to gain some real-life experience?
If you’ve got something that gives you the edge, we want to hear about it.

We’re an award-winning advertising and content marketing agency seeking some new talent.
We’ll help you turn that ‘something’ into something groundbreaking that will help shape your career.
That’s 8...

Motion Graphics and Video Editor

Do you shoot, edit and animate? Do you love making films and animations and all kinds of visual content?

We’re looking for a talented all-rounder in video post-production who can shoot (stills and film), edit film, and create motion graphics and animations. Ideally you would know your way around audio gear and lighting equipment. Basically, be a one-woman or one-man run-and-gun, low-budget, film-maker....

Head of Content – Sydney

Open to full time or part time applicants.

We’re looking for a Head of Content with the experience and skills of traditional journalism and print publishing as well as knowledge and ability in online editorial and social & video content.

About you:

  • You have worked across journalism, editorial, print publishing, digital publishing, and social & video content.
  • ...

Work hard. Play hard. Some of the team off to No Lights No Lycra.

Thanks so much @sitbacksolutions for coming and presenting some great insights about UX! #EdgeAgency #UX

Throwback Thursday! Some behind-the-scenes action from our latest AAMI campaign. If you havent seen the final, hit the link in the bio! #EdgeAgency #ContentMarketing

Proud! My agency 's work for shortlisted for the branded content award at AC&E Awards
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