We live in a world where change is the only constant. And the pace of change seems to be accelerating every day. New technology. New platforms. Cultural upheaval. Shifts in attitudes. Against this backdrop it can be hard to know how to really connect with consumers. That’s where Edge comes in. We know that connecting with consumers is all about being relevant to them. And we know that when we unlock relevance, businesses grow.
In fact, studies show that the most relevant brands enjoy growth rates of up to twice the average*. But how is relevance achieved? Well, it’s easier said than done – but it involves anchoring our creative in timeless human behaviour, whilst simultaneously tapping into real-time cultural insights. Then leveraging appropriate technology – new and old – to get it in front of people in the right channels. Matching comms and context. And doing it relentlessly.
*Brand Relevance Index, Prophet, 2020