Why? Well, relevance is everything. It makes brands more interesting to people, more likely to be noticed, more likely to be remembered and more likely to be purchased.
All of which drives growth. In fact, studies show that the most relevant brands enjoy growth rates of up to twice the average*.
But being relevant is hard. And staying relevant is harder. The world is in constant flux, with the pace of change accelerating daily. New technology. New platforms. Cultural upheaval. Shifts in demographics, attitudes and behaviours. Meaning that what’s relevant today won’t necessarily be relevant tomorrow.
That's why we create brands that are relentlessly relevant.
*Brand Relevance Index, Prophet, 2020